Its That Kinda India

Yes India is growing & India shall keep growing fast for next few decades! The standards of livings shall improve, the infrastructure shall go up, Businesses shall prosper, education & qualifications shall go up!

There will be alot we will miss & complain – but lets keep that for some other day!

Today, I wish to mention that how Different India will be once it grows up more! We have examples of plenty of developed economies in Democracy & Communist spaces – USA, Europe, Singapore, Hong Kong, Japan. But India is coming up different – very different from others.

The colours, shades of Culture, Family orientations, Concerns/Fears form very much part of the pattern developing!
It does seem confused many a times – not here neither there. You see alot of aspirations, a lot of efforts not getting completely through, alot of announcements at govt & institution levels, alot of drama in the names of celebrity lives, the great divide between the few privileged & majority deprived, alot of arrogance & over confidence at Youth level, etc. etc.
But it seems to be GIVING ITS OWN FLAVOUR to the whole story!

India shall be dominant in many spaces for sure – Sports, Fashion, Movies, Technology, Health, Medical, Manpower, Agriculture, etc. etc. – everything will have its own roadmap period to achievement & some even might not however the lives of everyone shall be improved without differentiation & that is a DREAM we millennial have grown up with!

Regarding my own space in it – am sure there will be one amongst many 🙂


Zingography : Tech/Product/UX/StartUp Update # 5

I have chosen a subject very close to my heart & mind since long …


I personally feel Creativity is great & has to be nurtured.. esp for the corporate space where one is chasing numbers, KPIs, KRAs & hardly has time to think consumers..

So one has to think Creative & Scale while at work or else in my humble opinion you are just not adding value!

I understand the importance of Business Philosophies, Business Visions, Business Leadership Styles with the exposure so far & lately have been reading a lot upon them.

But somewhere my mind tells me that only when one is creating something new & is able to convince internal, external stakeholders for the same does one take one’s company forward and via that the whole society/generation forward.

Let me give some example, Gandhi for all the controversial discussions around creating an emotional blackmail/socialism model was at least able to create something called AHIMSA that is being re-called by the global generations much later.. even if it is debated which is the whole purpose!

Similarly Invention of Electricity, Revolutions, Renaissance have seemed to be extremely tough brainstorming times but have been successful in pushing the society forward..

Since Ancient times, every Kingdom also has tried to nurture the art, dance, creativity, etc. for the free flow of ideas, thoughts, talents, etc. across geographies, caste, creed, religion but without beating the overall purpose of the Preamble, Constitution or Administration! So Welfare & growth of people first however give them a source of relief, outwardness, dream for a better lifestyle.

Even in our Indian Society –  we have the majority who is inspired by the Bollywood & its glamour which is not great always…  but point is anything new, disruptive always catches the eye & makes people inspired, think, talk, maybe even act upon (sadly the last one is toughest yet most critical).

I also feel, in a country like India with a population of 1.3 Billion & life dazzling, bazzling through roads & streets or now digitally on mobile phones – ideas emerge by the micro second, many repeat, many overlapping, many spoken, many hidden, majority waste 😉 a lot waiting to be implemented..

My personal Bias is towards the Rural Youth as I feel they see the root cause & really wish to resolve it – just need to be guided & supported to resolve it…

If somehow a Design Lab can connect with this Rural Thinking Lab – we have a SURE SHOT WINNER in hand ! Godrej has been able to develop one, time shall tell what kind of products & solutions come out of it.

Amen! GodSpeed!

Zingography : Tech/Product/UX/StartUp Update # 2

My approach for a product manager/growth hacker/online marketer/data scientist :

  • Do loads of research – Humoungus – Primary, Secondary – for a good 1/2 months continuously via diff geographic & sets.. and keep on adding to your thoughts
  • Form your vision – short term given the current circumstances & long term where you see your product in next 3-5 years
  • Work towards it – getting processes, resources & adding 2-3 key innovation tests to it…
  • Keep a constant tab over all key actionable (make it 80 : 20 rule) – work mornings, nights, weekends but ensure control over non – negotiable points
  • Heckle well with all stakeholders from tech, alliances, marketing, vendors!
  • Get it LIVE & Optimise it basis customer feedbacks..
  • Launch it in the Mkt… with some exciting proposition & create a classy differentiated campaign as per the need
  • Measure the performance & Optimise the campaigns…

User Interviews->User Personas->Task Flows/User Journeys->Information Architecture->Navigation Models->Wireframes->Interactive Wireframes->UAT

Please feel free to reach me on LinkedIn, Twitter, Medium @ mishasinghal

More thoughts on my last Facebook post..

About a month back I had put up a Facebook post about which I feel very strongly towards however to majority it is a touche` or tentative subject on which they do not share their honest views openly which I understand.
The post was regarding how most of my school, engineering, MBA friends end up abroad (mostly USA) and how other people here also appreciate their lifestyles more than India.
I remember it was based on my interactions with friends, their posts on social media and their in general perception about living in India.

Though I have to admit that there are others like me who are fighting it out here for logical practical work reasons and not just emotional reasons which I truly appreciate. Especially the entrepreneurs who are daily trying to make something new despite challenges are my favourite.

I thought that it is important I describe myself more here and share my viewpoints in hindsight so I can be understood where am coming from.

I do agree that a lot of recent Indian growth, development, investments, revolutions of sorts be it retail, IT, telecom, internet, e-commerce, startup culture is inspired from western stories. The learning, consumer insights, equipments developed in there have helped our adoption easier and faster.
I also truly appreciate how western market has attracted some great talent from worldwide and also appreciated them lately with so many non first-gen Americans becoming leaders of best brands.

However, it is the general hoard or the trend that gets created of every engineer, MBA or even a girl after marriage to end up in USA which I find difficult to fathom.
This is unhealthy and not required to be appreciated/encouraged blindly for sure.

India has been independent only for 68 years after 200 odd years of foreign enslavement. Even for 100 years before that (mostly after Akbar & Maratha rule ended) India has not been very assertive about its power and growth. While the world saw so many revolutions based on social, economic, political, ideological, cultural, scientific reasons – India was not allowed even a window view inside it. We were made to suffer, struggle by our non appointed rulers & guests in the name of religion, culture, poverty.

It took America also 200+ years to become an economic leader pushed by 1st and 2nd world wars when Europe damaged itself beyond repair.
India shall gain that position on the basis of its human talent(academics), manpower, young population, pro technology society and spirituality too shall play an important role. It is imperative that we learn from America’s & other Western world’s mistakes & don’t end up screwing out society like theirs. We can definitely do away with their non-human touch, almost no concern for family concepts, too much commercialism in everything.

Somehow I feel positive, it could be as our government is trying its best to make India appear as the centre of investments and talent and we are the only country that can achieve double digits growth from here on.

I love my country and I will try my level best to make it the best – nobody is taking that from me, even the best guy in the world.. He will have to be based here!

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