5 Key Design Principles : (As per Law of Continuation of UX)
Also sharing some cool designs as its getting very Hot in Mumbai 🙂
As UX might seem simple to understand, its not at all easy to comprehend for implementation. One has to base answers on Marketing + Technology + Business & Creativity/Disruption/Innovation. Subjectivity can always be questioned & commented upon but a data & clear thought based approach cannot be rejected/neglected.
One should be able to gauge the trends & analysis patterns to suggest what changes need to be made! Be where the customers are or else customers will turn their fingers away from you very quickly!