How My Media Aversion Has Helped Me!

It was a hard thought decision but something I should have done long back to be a much STRONGER & MORE CONFIDENT Human Being! Yes You Heard It, Long Back!!

I stopped quite a lot of Media Inflows towards me (my ears, eyes, most importantly Mind), in order to do that I did the following :

  • Stopped Reading All the Media websites & Apps (TOI was banned long back, NDTV, IndiaToday, IBN, etc.)
  • Removed TV Subscription (Best Decision Ever)
  • Shortened Facebook time to <5mins/week & diverting the remaining time to reading, linkedin, twitter, medium on filtered interests/subjects.
  • Forming my Viewpoints towards everything based on my own Research (well judged resources + Authentic sources) rather than word services of others
  • Adjudging the Media, Film world, Cricketers in my life what they are – PRESSTITUTES!
  • Avoiding all so called friends/influencers who promoted the Above or spoke mostly about the same

This happened as a result of above :

  • The filtered content was self approved & self adjudged
  • Got more time to do my research & form my own opinions based on topics that I was curious about, which is much better than being involuntarily educated at topics of no interest or motivation
  • Found & Relied on much informed company of intellectuals & common believers
  • I could only focus on what I WANTED FROM MYSELF !! I COULD SEE MYSELF AS A CLEAN SLATE & JUDGE MY BREATHE, MY ACTIONS, MY WAVES, RAYS, ENERGY IN A COMPLETE IMPARTIAL LIGHT
  • PM, Startups, Tech, VCs, Design, Statistics, World Politics & Trade, Travel, Clicking, Values, Ethics, History, Human Psychology, Sports (Quality), Social Entrepreneur – these are subjects that I know am not going to leave till the end of my breath! So happy to have discovered them as interests, serious hobbies, passions.
  • I can see my Vision & Dreams alot more clearly & am much more determined than ever to achieve them by building small blocks & gathering people around.

Hope it helps others as well!! Peace for All, Amen.

 

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 9

AB Testing is a Cultural & Personal Choice

Ittakes a lot number of weeks of research into white papers of statistics, informative articles on application, Live blogs for examples hunting, speaking to relevant stakeholders in competition & outside companies to discuss & link it with your current situation & problem statements to finally conform on your Approach.

I did the same with AB Testing!

And in all fairness, I have to admit that this has to be one of the most Surreal experiences since I realised there was a missing piece I was not including in the whole Picture/Frame/Painting of Product Design Thought Process.

AB Testing is critical to make your Product/Campaigns/Analytics/ Development Decision making simple & obvious decision making come out with an astounding clarity once AB Testing is conducted.
Plus how important it is to be persistent & have patience with the tests (design, conducting, results) — to know when to stop & when to start again.

There are two places where conducting AB Testing is a MUST :

  • Once when the prototypes of your App Key Pages are ready & you must know the initial response to them from your target consumer personas.
  • Second, before doing the campaigns & scaling the features/products — knowing the intricacies details in the form of headline, text, image, theme, colour palette, etc.

A few things must have technical :

  • AB Testing tool —

for beginners : VWO/Optimisely like SaaS tool ;

for mature organisations : Building the capability from scratch

for organisations in between who wish advanced readymade tool — I would recommend the hybrid way by using an open platform like Wasabi which can be customised to your requirements.

  • Good Quality Team with understanding of Statistics, SaaS Tools, Consumer Behavioural Analysis
  • Data Mart/Warehouse with access to Transactional Data as well as Online Behavioural Data with necessary cuts for segmentation basis Business Intelligence

A Few things in terms of Soft Power :

  • Open Mind — ready to question obvious right answers (infact more if they are obvious)
  • Capability to deep dive & look at intrinsic details
  • Collaborate with different teams/people to check if the findings or the direction of the findings are correct — this in my understanding is the most POTENT!

Organisations must insist their people to only come to leaders once they have collaborative evidences to move in a certain direction.

It may so happen that after spending significant time also — you may not come to an conclusive evidence & one should be open & amiable about the same & not push for an evidence for the sake of it.

I must thank quite a few people for the same but most of all Booking.com to highlight that there is something missing in my thought process — the webinar by Lukas was really helpful!

ZINGOGRAPHY : Tech/Product/UX/Startup Update # 8

Today I wish to compare the startup spaces in Indian & European Context. Those who read this should know that I share this majorly for my own clarity & perspective and if it helps others then great!

Recently, I have been focussing on 3 main things apart from my daily work & travel :

  • Reading a lot about new skill sets essential for PM especially like Deep Learning, Data Mining
  • Linking it with my current Work & Profile as well as Future Roles that I wish to do
  • Collaborating it with other PMs in different sectors/industries/companies

And there are some Key Insights regarding Different Geographical Consumer Tech companies that I have concluded :

  • Focus in Indian Companies (Startups as well as Big Ones) is to scale
  • Focus in European Companies is to understand the consumer behaviour first & sync all departments of technology, data, customer service towards that ONE Customer Proposition/their USP which will help them Succeed while focussing less or almost nothing on others
  • In US Companies, they go for massive funding & their aim is that – once establishing a prototype (more or less that with a short term vision)
  • SEA are replicating Chinese models more or less in terms of consumer personas as well as Tech Propositions
  • MENA regions are going like Indian Conglomerates – slow & cautious for the models that are already well proven for success

Let me also talk about a few skills which are becoming redundant as in they are understood that you will have when you apply for Product Roles :

  • Digital Marketing
  • Product Design & Strategy
  • KPI Metrics Management
  • Project Management
  • P&L Ownership
  • Business Development
  • Hiring & Training

These are the new skills towards which you need to show inclination & an aptitude for – please remember that though these may seem new worlds, their nuances are based in subjects well introduced to us. So let me give the picture complete for better understanding :

  • Machine Learning/AI/Deep Learning : Maths, Statistics, Computer Science for Coding
  • Blockchain : Telecom, Communications, System/Server Integration
  • AR/VR : Electronics, Robotics, Graphic Designing
  • 3D Printing : Biotechnology, Engineering Drawing

Personally I enjoy first 3 a lot & keep looking how it can be valuable in my current scope of work!

My True Calling

I think I have written multiple articles on my Dream, Future Plans, What I like, etc.

In the same space, sharing that in the past 31 years or so what have I truly held close to my heart & what I feel am truly meant for :

  • SPORTS : I could have had a more elongated career in Badminton for sure had my Father allowed me. But it was not meant to be – I remember being unhappy by its absence in my coming years
  • ENTREPRENEUR : Carving my own path, leading the way comes naturally to me because of me being eldest in my family generation
  • TRAVEL : just leave everything to go-to wander & experience everything under the sun
  • CREATIVITY : to start off with something on my own
  • LARGE SCALE
  • SOCIAL UPLIFTMENT
  • VALUES & MORALES

That VISION For Me!

Till I don’t achieve it!

Till I don’t remove everything that’s blocking me from achieving it…

Till I don’t make every change in my life to make that VISION a reality…

I won’t give it up…!

And achieving it while not letting your values dilute – is most essential!

That vision is me at peace, calm, happy, smiling, dressed in pastel shade indian clothes or loose western clothes with no fear, concern – just satisfied & positive for life ahead!

  • Global Product Role
  • Executive MBA
  • Healthy Lifestyle + Amazing Wardrobe
  • Financial Strength + Savings Build
  • Dream Realization
  • Product Initiative
  • SHGs Series
  • Agency MakeUp
  • CEO of Consumer Tech/ Product company
  • Family – small & happy, loving
  • Parents Travel + Bungalow
  • Dikku’s Lifestyle
  • Startup Cell in XLRI + Societies in SMC
  • Tourism Experience Transformation for true appreciation of history, heritage, culture, people, values, etc.

 

Celebrity Diarrhoea!

Had to write this to get it out of my system!

These days when the economy is on a sort of stand still & not much movement is happening on the policy decision making after a few biggies like Demonetisation, GST, Jio, Patanjali – it looks like the media especially the Digital Media is hell bent on making someone a Hero & creating content around them! They are making anything around a movie ‘star’ or a cricket ‘star’ a national event & wish everyone involved to be following every hook, step, twitch, bowel movement or what not! Am Sorry! Spare me the least!

When I open my newspaper – I want to read actual news in politics, economics, public policies, education, rural reformation, science or even art, literature. But this celebrity worship syndrome (CWS) that the media seems to be suffering from & want to infect the remaining sane audience is just not cool, so very unhealthy.

https://en.wikipedia.org/wiki/Celebrity_worship_syndrome

It has reached to the level that am afraid of opening my Google Feed News, Youtube Feed, Various News Channel Feeds, websites – am also sceptical to meet some of my wannabe friends & other immature people, who cannot help but discuss Celebrities & their wonderful lives. How their lives are perfect & how we are made to feel worse. Am sorry again, I refuse to be part of this shanghais! #SpareMe again!

I anyways have started to lose a lot of respect for the internet generation & the Smartphone generation (15-28 yrs old, well provided for the first 3 needs on Hierarchy Pyramid) who seem to be hell bent on only following what looks, sounds, appears “COOL” & have stopped understanding the harsh parts of sacrifice, hardwork, dedication, mental toughness, focus, attention span deficiency! But they are hell bent ambitious & know how to get their work done.

Current Digital Media & this “COOL” generation are a lethal combination who shall take our social, mental, physical, financial, economical sensibilities to a quick down trail very soon! #SpareMe

Mithali Raj – Second Blog in 6 mths!

http://www.livemint.com/Sports/P2K1h746W6lHenFvfNWYZJ/Mithali-Rajs-long-innings.html

This article made me write a 2nd blog on her!

I feel so much common with her that its difficult to describe in words. The struggle, standing up for self, not giving up on one’s values, keeping parents & performance first – these are the simple but strong values that middle class girls in India from 80s & early 90s were brought up with.

So many of them gave in to marriage, materialism, shallowness for reasons unknown! Yet it feels so RIGHT when a few of them make it to the TOP & wish to be raring to go even more – Mithali Raj, you inspire me to not give up despite all hardships & disappointments and am most thankful to you for that.

Second, you inspire me how to carry myself with grit & humbleness!

Am sure you inspire so many others a lot more – my wish & pray that girls in India find a permanent place for sports in their daily lives for keeping fit & personality development. Also I hope more parents encourage their girls to not give up on sports!

Emotional Intelligence – Back to My Fav Topic

This one is never ending – isn’t it 🙂

These days have been weird, very weird – perhaps all uncomfortable & pushing/evolving phases are! I now recall being in lots of them – Phew!
However the intensity of the same & its impact can vary.

Perhaps best learning from my experience has been to let things happen while giving your best at it & expect nothing in return – Let Go of expectations, Don’t focus on what happens next or the results but just focus on current Moment & Live everyday as it is!

Its easier said than done – but its a methodological process if one can learn to master it, almost like working on a master piece patiently or running a marathon or working on a relationship!

One has to slowly & carefully identify which are the things that makes you upset – is it the thought of going to office, is it the thought of making dinner, is it the thought of travelling, it it the thought of working on something intensive. So WHAT?

Once you identify the WHAT, identify the WHY !

And then focus on Solution & Be Patient about it to come! That is it.. There is no two way about the last part coz you may think that since you have identified the What, Why & Solution – everything should fall into place but you have to Let the Universe do its work.

However much it may hurt but do not look down upon yourself & keep your head high!

Future Push – Tech & Innovation!

Today I laid my hands on an article by HBR which am sharing here :

https://t.co/ISLUeum30c

Its matrix described gave me a lot of confidence & clarity on how to think for products & future roadmaps for yourself or company or society. Again Sharing here :

Screen Shot 2017-08-25 at 11.38.23 AM

Most of us (94%) are doing “Basic research” in this space especially at the middle & lower management level.

Some of us (5.9%) are doing “Sustaining Innovation” as Product Managers, Leaders & even in space which is not so well defined from problem statement or domain per se but we assume that this is the solution or expected world so lets go for it.

Very Few of us (0.1%) are trying to do Disruptive or Breakthrough Innovation. Elon Musk for sure lies in the Breakthrough space and so are some of the esteemed scientists in the technology, literature, economics, art, media, etc. spaces.
Breakthrough is really difficult to achieve of all – requires huge research, money, persistence, sharp focus, dedication, sacrifice @ personal, health, etc. level
Disruptive is still achievable if one has fair control on various variables like talent, opportunity, business model, money, knowledge.

So if I have to rate the various models in chronological order, I will say Basic Research + Sustaining Innovation are “all right to have” like the Must Have but not sufficient.
Disruptive is achievable while Breakthrough is really tough but yet possible 🙂
Anyone wanting to excel in any sphere/industry/role should have first two for sure as a constant practice like eating, breathing and achieve disruptive time & again (like 5 – 10 in lifetime) while keep aiming for Breakthrough as it will be extremely rare – one, if you are very lucky then two.

If you have achieved one break- through, then remaining three still are important but your job is done – that’s the AIM ! Great brands, companies, products are known for that one discovery. E.g. Infosys by NRN, Disney by Walk, Apple by Jobs amongst many others.

Some people achieve disruptive time & again e.g. Actors going for 100Mn then 200Mn, etc. marks for box office returns. Or great PMs able to fish out great products time & again, can’t call any names right now 🙂 E.g. Google as a company maybe

So here’s the mantra – keep adding to yourself with the first 3 & make yourself a Break through as a person or create a Break through company or work on a Break Through Product. Mostly in my case, first & last are more probable while middle one is a distant dream 🙂 Amen to all though !

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