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Zingography : Tech/Product/UX/StartUp Update # 6

Sometimes you are just out of ideas for simple reasons like you have been back from a vacation & too lazy to pick up strings again or things @ work are moving slower than expected or for even simpler reason that its too hot & humid outside to let you breathe freely 🙂

However, still leaving those reason behind – trying to push through the world we all Love to create & thrive in “Product-O-Tech” sharing some recent thoughts.

Google I/O was great, some excellent points covered :

  • Google Assistant on iPhone
  • Android Go
  • Google Lens
  • Google Home
  • Google Daydream
  • Google Seurat
  • Android O
  • Google Jobs
  • Google new AI chip for cloud storage
  • VR Headset
  • Google Transactions
  • 360 video on big screen
  • notification dots
  • more shared experiences in VR
  • Instant apps for everybody
  • Android controlling car

Seems Mr. Pichai is doing his Job well by pushing the agenda of Google Ventures while keeping the Google Main business – Search going up.

Meanwhile, Facebook CEO Mr. Zuckerberg also happened to give quite an impressive speech at Harvard & encouraging some interesting concepts on social equality, dream realisation, youth empowerment – this guy has to be Indian 😉 he talks a lot of Drama seriously.

Microsoft has also shown some serious plans for their AI & Surface laptops which tells they are in no mood to give in!

How does this whole calculate down – The serious Big companies are definitely going to push the agenda towards a more internet & tech empowered World – AI, AR/VR, IOT, Cloud, Big Data Solutions are going to rule the world.
But what they want all the time to make themselves relevant is understanding consumer behaviour around existing & new Tech, to take the adaptations deeper & make them acceptable for every market.

For me – that’s a bigger innovation to how to convince a consumer it is meant for you & help you to lead a better life coz then you have changed their lives forever.
And perhaps NO its not always correct for the Tech guys to take all the credit, time the Business People who actually make the ground ready & work for a quick launch & a quicker feedback, adaptations to get their due !
DEVIL LIES IN DETAIL 🙂

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Zingography : Tech/Product/UX/StartUp Update # 5

I have chosen a subject very close to my heart & mind since long …

SUSTAINABLE CREATIVITY…

I personally feel Creativity is great & has to be nurtured.. esp for the corporate space where one is chasing numbers, KPIs, KRAs & hardly has time to think consumers..

So one has to think Creative & Scale while at work or else in my humble opinion you are just not adding value!

I understand the importance of Business Philosophies, Business Visions, Business Leadership Styles with the exposure so far & lately have been reading a lot upon them.

But somewhere my mind tells me that only when one is creating something new & is able to convince internal, external stakeholders for the same does one take one’s company forward and via that the whole society/generation forward.

Let me give some example, Gandhi for all the controversial discussions around creating an emotional blackmail/socialism model was at least able to create something called AHIMSA that is being re-called by the global generations much later.. even if it is debated which is the whole purpose!

Similarly Invention of Electricity, Revolutions, Renaissance have seemed to be extremely tough brainstorming times but have been successful in pushing the society forward..

Since Ancient times, every Kingdom also has tried to nurture the art, dance, creativity, etc. for the free flow of ideas, thoughts, talents, etc. across geographies, caste, creed, religion but without beating the overall purpose of the Preamble, Constitution or Administration! So Welfare & growth of people first however give them a source of relief, outwardness, dream for a better lifestyle.

Even in our Indian Society –  we have the majority who is inspired by the Bollywood & its glamour which is not great always…  but point is anything new, disruptive always catches the eye & makes people inspired, think, talk, maybe even act upon (sadly the last one is toughest yet most critical).

I also feel, in a country like India with a population of 1.3 Billion & life dazzling, bazzling through roads & streets or now digitally on mobile phones – ideas emerge by the micro second, many repeat, many overlapping, many spoken, many hidden, majority waste 😉 a lot waiting to be implemented..

My personal Bias is towards the Rural Youth as I feel they see the root cause & really wish to resolve it – just need to be guided & supported to resolve it…

If somehow a Design Lab can connect with this Rural Thinking Lab – we have a SURE SHOT WINNER in hand ! Godrej has been able to develop one, time shall tell what kind of products & solutions come out of it.

Amen! GodSpeed!

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Zingography : Tech/Product/UX/StartUp Update # 4

Its my 4th Update in 2 months but its not too late to admit that I do not consider myself a techie or a geek! I love having a life without gadgets or electricity for that matter – amidst pure nature & seeking, providing organic life with the basics.

However, Alas, we are in 21st Century which is moving fast & needs solutions/answers even faster – so people like me try & ploy our minds/education into providing.

I do feel that I think consumers & that is my greatest strength plus since I understand technology of mobile + telecom + e-commerce – I am able to answer a lot of queries. Having said that, I have to read zillion articles/GIFs/Infographics/Apps/Websites to be updated on what’s happening across the world by the unit of a millionth of a second!

So today I will be sharing some of my favourite App Designs but before that I want to make a point about how designs evolve.

Dictionary definition of Design is : “a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.

Another definition is : “to plan and fashion the form and structure of an object, work of art, decorative scheme, etc.”

Basically, Design can start from a dream or a word or a thought or a breath of air to be translated into ppt/excel/drawing board/software/camera/blueprint/magazine/ newspaper/ mobile app/ website, etc.

And that’s what makes design so generic yet so special!

And here’s to SUSTAINABLE CREATIVITY!!

Coming back to some of my favorite designs : (Do give your comments)

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Zingography : Tech/Product/UX/StartUp Update # 2

My approach for a product manager/growth hacker/online marketer/data scientist :

  • Do loads of research – Humoungus – Primary, Secondary – for a good 1/2 months continuously via diff geographic & sets.. and keep on adding to your thoughts
  • Form your vision – short term given the current circumstances & long term where you see your product in next 3-5 years
  • Work towards it – getting processes, resources & adding 2-3 key innovation tests to it…
  • Keep a constant tab over all key actionable (make it 80 : 20 rule) – work mornings, nights, weekends but ensure control over non – negotiable points
  • Heckle well with all stakeholders from tech, alliances, marketing, vendors!
  • Get it LIVE & Optimise it basis customer feedbacks..
  • Launch it in the Mkt… with some exciting proposition & create a classy differentiated campaign as per the need
  • Measure the performance & Optimise the campaigns…

User Interviews->User Personas->Task Flows/User Journeys->Information Architecture->Navigation Models->Wireframes->Interactive Wireframes->UAT

Please feel free to reach me on LinkedIn, Twitter, Medium : mishasinghal