ZINGOGRAPHY : Tech/Product/UX/Startup Update # 9

AB Testing is a Cultural & Personal Choice

Ittakes a lot number of weeks of research into white papers of statistics, informative articles on application, Live blogs for examples hunting, speaking to relevant stakeholders in competition & outside companies to discuss & link it with your current situation & problem statements to finally conform on your Approach.

I did the same with AB Testing!

And in all fairness, I have to admit that this has to be one of the most Surreal experiences since I realised there was a missing piece I was not including in the whole Picture/Frame/Painting of Product Design Thought Process.

AB Testing is critical to make your Product/Campaigns/Analytics/ Development Decision making simple & obvious decision making come out with an astounding clarity once AB Testing is conducted.
Plus how important it is to be persistent & have patience with the tests (design, conducting, results) — to know when to stop & when to start again.

There are two places where conducting AB Testing is a MUST :

  • Once when the prototypes of your App Key Pages are ready & you must know the initial response to them from your target consumer personas.
  • Second, before doing the campaigns & scaling the features/products — knowing the intricacies details in the form of headline, text, image, theme, colour palette, etc.

A few things must have technical :

  • AB Testing tool —

for beginners : VWO/Optimisely like SaaS tool ;

for mature organisations : Building the capability from scratch

for organisations in between who wish advanced readymade tool — I would recommend the hybrid way by using an open platform like Wasabi which can be customised to your requirements.

  • Good Quality Team with understanding of Statistics, SaaS Tools, Consumer Behavioural Analysis
  • Data Mart/Warehouse with access to Transactional Data as well as Online Behavioural Data with necessary cuts for segmentation basis Business Intelligence

A Few things in terms of Soft Power :

  • Open Mind — ready to question obvious right answers (infact more if they are obvious)
  • Capability to deep dive & look at intrinsic details
  • Collaborate with different teams/people to check if the findings or the direction of the findings are correct — this in my understanding is the most POTENT!

Organisations must insist their people to only come to leaders once they have collaborative evidences to move in a certain direction.

It may so happen that after spending significant time also — you may not come to an conclusive evidence & one should be open & amiable about the same & not push for an evidence for the sake of it.

I must thank quite a few people for the same but most of all Booking.com to highlight that there is something missing in my thought process — the webinar by Lukas was really helpful!

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 8

Today I wish to compare the startup spaces in Indian & European Context. Those who read this should know that I share this majorly for my own clarity & perspective and if it helps others then great!

Recently, I have been focussing on 3 main things apart from my daily work & travel :

  • Reading a lot about new skill sets essential for PM especially like Deep Learning, Data Mining
  • Linking it with my current Work & Profile as well as Future Roles that I wish to do
  • Collaborating it with other PMs in different sectors/industries/companies

And there are some Key Insights regarding Different Geographical Consumer Tech companies that I have concluded :

  • Focus in Indian Companies (Startups as well as Big Ones) is to scale
  • Focus in European Companies is to understand the consumer behaviour first & sync all departments of technology, data, customer service towards that ONE Customer Proposition/their USP which will help them Succeed while focussing less or almost nothing on others
  • In US Companies, they go for massive funding & their aim is that – once establishing a prototype (more or less that with a short term vision)
  • SEA are replicating Chinese models more or less in terms of consumer personas as well as Tech Propositions
  • MENA regions are going like Indian Conglomerates – slow & cautious for the models that are already well proven for success

Let me also talk about a few skills which are becoming redundant as in they are understood that you will have when you apply for Product Roles :

  • Digital Marketing
  • Product Design & Strategy
  • KPI Metrics Management
  • Project Management
  • P&L Ownership
  • Business Development
  • Hiring & Training

These are the new skills towards which you need to show inclination & an aptitude for – please remember that though these may seem new worlds, their nuances are based in subjects well introduced to us. So let me give the picture complete for better understanding :

  • Machine Learning/AI/Deep Learning : Maths, Statistics, Computer Science for Coding
  • Blockchain : Telecom, Communications, System/Server Integration
  • AR/VR : Electronics, Robotics, Graphic Designing
  • 3D Printing : Biotechnology, Engineering Drawing

Personally I enjoy first 3 a lot & keep looking how it can be valuable in my current scope of work!

Some Life Changing Moments

Writing some Life Changing Moments, Good & Bad :

  • Apart from coming into the Earth – being born in India, in an educated middle class family, in Northern Part of India, living in a thriving industrial engineers colony with families of different backgrounds, kids from different schools, different aspirations, mindsets
  • Since it was a partially Joint Family – so influence on my GrandMom & relatives being stronger
  • Admission into a Convent & adapting to its requirements – English speaking, strictness for discipline, competition for appreciation, emphasis on being a Leader
  • Playing with more boys in the colony -> resulting into being easily exploited & for no fault of mine
  • Exposure into Badminton Coaching & Theatre Classes – Perhaps the best aspect apart from being Convent Educated
  • Having some great friends like Nishu & Sweta Di for the reasons of mutual appreciation & good quality discussions Only
  • Not being allowed to pursue Badminton on an advanced Level made me quite sad
  • Some great trips to my Maternal Grandparents house – huge bungalow & amazing fruits to enjoy with loads of cousins
  • Moving to Ahmedabad – adapting to new school & friends circle (Uff! – toughness was a new feeling more so for emotional baggage)
  • Tough studies days – exposure to a bigger & developed city life!
  • 10th & 12th Board exams – > BTech admissions (you get exposed to systems & start disliking it there & then)
  • Some new set of people you come across & thinking about your career ahead! (Again UFFF! – This was perhaps one of the Darkest phases 🙂 since I felt everything I have done so far is a waste of everything)
  • Being Introduced to CAT ! <Yippee – 1> Discovered something great! & Totally fell in Love with it & was convinced to do it more & more!
  • XLRI admission & 2 years campus experience – It played a strong role in being who I am & what I hold dear to myself
  • JJMI Internship – Short & Lovely 🙂
  • Tata Stint – was not excited about going there but I think it turned out better than expected! <Travel, Click & Social Circle were found here>
  • Airtel & Snapdeal – They came & went like Firecrackers which shaped my profile for sure but also gave me some unasked pain! Its ok, No Pain so No Gain 🙂
  • Discovering a Permanent Friend in Krishna & Buddha -> Watching Mahabharat & Reading Gita is a natural healing process
  • Current Role Profile – No comments till I move to next role but I will always be thankful for it to give me a chance to build my Product Profile
  • Product Management & UX Discovery – Definitely Yippee -2 Moment as it has given me so much that I wanted to be & do in terms of professional space! I know this will be the path I want to be on & will take me towards my Ultimate Dream Realisations from here!
  • Much of my Travel + Click + Sports (Playing & Watching) + Social Entrepreneurship Moments have given me the Small Joys & Reaffirmations required at different turns of my life! Much Grateful for them
  • How my dependence on my Friends & others has reduced is amazing 🙂 Much more Thankful for that since I know I won’t allow anyone to hurt me emotionally or take advantage of me. How I have learnt to SelfCare & SelfLove & depend on my own instincts gives me the much required strength.
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My Time is Yet to Come!

Hence it is important to believe….. With undeterred confidence..

Believe well & strong & in a non – deterring way

Let nothing make you think otherwise!

Do more of things that make you feel wanted, Loved, at peace, balanced.

Be indifferent to wants, desires, expectations, results, what next!

Just focus on doing your best in current moment & leave the rest!

Success/ Failure should be considered the same..

Doing your deed with dedication should be your focus.

Detach yourself from all that is false, just focus on God & your deed

It is important to remind yourself of these small things….

That VISION For Me!

Till I don’t achieve it!

Till I don’t remove everything that’s blocking me from achieving it…

Till I don’t make every change in my life to make that VISION a reality…

I won’t give it up…!

And achieving it while not letting your values dilute – is most essential!

That vision is me at peace, calm, happy, smiling, dressed in pastel shade indian clothes or loose western clothes with no fear, concern – just satisfied & positive for life ahead!

  • Global Product Role
  • Executive MBA
  • Healthy Lifestyle + Amazing Wardrobe
  • Financial Strength + Savings Build
  • Dream Realization
  • Product Initiative
  • SHGs Series
  • Agency MakeUp
  • CEO of Consumer Tech/ Product company
  • Family – small & happy, loving
  • Parents Travel + Bungalow
  • Dikku’s Lifestyle
  • Startup Cell in XLRI + Societies in SMC
  • Tourism Experience Transformation for true appreciation of history, heritage, culture, people, values, etc.

 

Its that Kinda Phase

Its just that kinda stationary phase with alot of inbuilt inertia – trying to set things in motion but only receiving a force back to square one!

Rarely happens but happens am sure! Also there is no definite way to navigate through the same!

  • Some stay still
  • Some try too hard to make things happen
  • Some take solace in religion, astrology
  • Some find peace in loved ones
  • Some find solace in their hobbies/passion
  • Some keep planning for future
  • Some find peace in materialistic things
  • Some by focusing on physical health

I have decided to learn from the same as much I can – patience, working on my personality, knowledge, skills, networking, assets being some!
I have also decided to become my best friend in the same phase as none whatsoever can understand what am going through or feeling or why/ what I think to the exact detailed point.

Am quite certain that nothing remains constant – happiness, peace, noise, sadness! That’s how powerful Time is!
However what remains is your capability to manage the sail of your boat to face all kinds of weathers.

Am hopeful & optimistic for better times as ever!

Indian Gifts that will shine always #2018

  • YOGA
  • Ayurveda
  • Indian Education System
  • Family Ecosystem
  • Business Culture of the small families, SMEs & SHGs
  • Mahabharat + Ramayan epics
  • Peace – Buddha, Gandhi, Jainism Message
  • Technology Outsourcing yep – The Brain Drain!
  • Strong depth of History & Culture

What India needs to be known for even more :

  • Creating an indigenous model for rural + urban cooperation in health, education, individual spending habits
  • Lost & Found unique examples of Art, culture, food, handicraft, faith, medicinal treatments, astrology, science, maths
  • Unique Business Models like Dabbawala serving masses involving huge labour & connect with upper middle classes
  • Adopting Modernism in Agriculture (yet to happen)
  • Developing models around sanitation, cleanliness, desalination of water, renewable energy, Better Forecast Mechanisms

My Fears for Indian Growth :

  • Money Ownership concentrated to limited HNIs much like Middle East
  • Aspirations & Representations like USA but lack of system might topple them to the other side
  • So far rapid growth & development in manufacturing, electronics, Digital is due to China (aping)
  • Laggardness in promoting Pride & History like Europe
  • Different cultures & variety like SEA & Europe again proving to be a challenge

In reality – India shall grow by a unique model of Govt & a few HNI hand in hand for now. Remaining Pvt bodies as well as SMEs will have to be alot more cooperative to Govt regulations & financial guidelines to ensure the growth is entirely & completely inclusive. Once that happens & penetration of the Good can go deep, growth will automatically happen which I have no doubt about.

Also India & Indians need to understand a few other things :

  • Less spending time on mobile & digital devices
  • More time being spent on exploring & understanding the world + people around you
  • Less spending time & energy & giving less importance to celebrities & entertainment modes or other distracting modes
  • More time being spent on knowing your trueselves & your true potentials
  • Aping others blindly for solutions, inspirations
  • Being independent, fearless, self reliant in true meaning

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Aage ka Raasta Nahi Mil Raha hai…

Aajkal hai bas ek hi Uljhan meri… Mil rahi nahi disha woh ..
Jise Lekar chal dun aage bas..

Aati hain baatein bahut dhyaan mein..
Aati si hain bas…  Rukti nahi… Basti nahi…
Aakar chali si jati hain…

Kehti rehti hun ki ruko… 2-4 baat karlo… shayad main tumse kuch seek lun..
Ya Phir tumhe samjha dun… ek doosre ko mana lein – dosti kar lein..
Par Naa – hota sa hi nahi …

Apni si lagti hai jo baat…jo gaane, jo log..
Bas man behla leti hun thodi der unke paas/saath..
Par mil nahi rahi wo shanti jo kar sake mujhe shaant….

Chahti hun bas itna ki le chale ye raah mujhe bas wahan…
Jahan ho meri manzil aur apne aap ko pa sakun..
Apne aap ko pasand kar sakun..
Hansun, Muskuraun, Relax Rahun aur baki log ko bhi yehi bol sakun…

Emotional Intelligence – Back to My Fav Topic

This one is never ending – isn’t it 🙂

These days have been weird, very weird – perhaps all uncomfortable & pushing/evolving phases are! I now recall being in lots of them – Phew!
However the intensity of the same & its impact can vary.

Perhaps best learning from my experience has been to let things happen while giving your best at it & expect nothing in return – Let Go of expectations, Don’t focus on what happens next or the results but just focus on current Moment & Live everyday as it is!

Its easier said than done – but its a methodological process if one can learn to master it, almost like working on a master piece patiently or running a marathon or working on a relationship!

One has to slowly & carefully identify which are the things that makes you upset – is it the thought of going to office, is it the thought of making dinner, is it the thought of travelling, it it the thought of working on something intensive. So WHAT?

Once you identify the WHAT, identify the WHY !

And then focus on Solution & Be Patient about it to come! That is it.. There is no two way about the last part coz you may think that since you have identified the What, Why & Solution – everything should fall into place but you have to Let the Universe do its work.

However much it may hurt but do not look down upon yourself & keep your head high!

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