I have chosen a subject very close to my heart & mind since long …
I personally feel Creativity is great & has to be nurtured.. esp for the corporate space where one is chasing numbers, KPIs, KRAs & hardly has time to think consumers..
So one has to think Creative & Scale while at work or else in my humble opinion you are just not adding value!
I understand the importance of Business Philosophies, Business Visions, Business Leadership Styles with the exposure so far & lately have been reading a lot upon them.
But somewhere my mind tells me that only when one is creating something new & is able to convince internal, external stakeholders for the same does one take one’s company forward and via that the whole society/generation forward.
Let me give some example, Gandhi for all the controversial discussions around creating an emotional blackmail/socialism model was at least able to create something called AHIMSA that is being re-called by the global generations much later.. even if it is debated which is the whole purpose!
Similarly Invention of Electricity, Revolutions, Renaissance have seemed to be extremely tough brainstorming times but have been successful in pushing the society forward..
Since Ancient times, every Kingdom also has tried to nurture the art, dance, creativity, etc. for the free flow of ideas, thoughts, talents, etc. across geographies, caste, creed, religion but without beating the overall purpose of the Preamble, Constitution or Administration! So Welfare & growth of people first however give them a source of relief, outwardness, dream for a better lifestyle.
Even in our Indian Society – we have the majority who is inspired by the Bollywood & its glamour which is not great always… but point is anything new, disruptive always catches the eye & makes people inspired, think, talk, maybe even act upon (sadly the last one is toughest yet most critical).
I also feel, in a country like India with a population of 1.3 Billion & life dazzling, bazzling through roads & streets or now digitally on mobile phones – ideas emerge by the micro second, many repeat, many overlapping, many spoken, many hidden, majority waste 😉 a lot waiting to be implemented..
My personal Bias is towards the Rural Youth as I feel they see the root cause & really wish to resolve it – just need to be guided & supported to resolve it…
If somehow a Design Lab can connect with this Rural Thinking Lab – we have a SURE SHOT WINNER in hand ! Godrej has been able to develop one, time shall tell what kind of products & solutions come out of it.