Zingography # 14 : Some Data Science Loaded Cognitive Case Studies [WIP]

I also call it “The Road of Data Science to Design Principles

Yes its a Tough Art to Balance + Manage!

Firstly let me try & explain my thought process around it and then next I will share some examples.

The Process am trying to indicate : How can we use customer behavioural data analysis to create a better design experience for them.
This ain’t that easy as it sounds, its basically about converting all the bits + bytes into Cognitive Decision making process. So basically Left Brain neurons making sense for Right Brain to be able to navigate 🙂

So let me try & make it structured :

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I don’t think its an easy task – (Ask Me :)) but these are specific tasks which a PM is expected to fulfill. Let me quote some of my own experiences :

Banking : Here, some of key initial metrics to be noted
– The no. of mobile logins are as many as the no. of customers + no. of of visits (which I thought was unique) & drop off is very less (<5%)
– The no. of logins/visits would not translate into no. of transactions
– The no. of logins/visits was following a seasonal trend cycles with no impact/growth of offers/new communication

The key deductions were :
– The set of customers are loyal & set (they are not majorly growing nor de-growing)
– The regular offers

FinTech :

Ecommerce :

Some Key Startups : 
– Photography & Travel Club :
– Jewellery Designing :
– Sports Content Website :
– Seller Platform :
– VR Future Tech Implementation :
– Organic Fashion/ Sustainable Clothing :
– UX Agency (Health + Education Tech) :

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New Interests Findings & Relevance

  • Russian Philosophy – How Capitalism & Socialism Thoughts evolved during Cold War & shaped the world. How China kept its Communism intact

Leninism vs Marxism vs Stalinism vs Communism and its after impacts.
My PM Learnings : How the limit of human thought-processes was explored way back & even put into practice – resulting in new ideologies. How different ideas might create excitement & perspectives at the particular time but ultimately the one which is most resilient & inclusive of people with self absorption & growth scope results into longevity.

  • Quantum Physics linked to Spiritualism – Stephen Hawking, Albert Einstein

How the infinity unites one & that leads to the discovery of yourself w.r.t. the universe is Beautiful!
My PM Learnings : To have a LARGER THAN LIFE VIEW TOWARDS our daily usage of Products.

  • Ancient Scriptures linked to Neuroscience & Psychology – 

My PM Learnings : How it is possible to explore the amazing transient models plus it has already been explored in depth of research. If one can be a good student & learn to adapt to different times as a customised solution – it can result into something Great!

  • Cognitive Science Linked to Design Models & Artificial Intelligence/ Machine Learning involving Cryptography/Coding/ + Rubiks Cube

My PM Learnings : How different perspectives can lead to some unique models for consumer thought process mapping using basic thoughts. Here’s one list of such principles :  https://fs.blog/general-thinking-concepts/

  • Animation : There are different types like 2D, 3D (which is most popular with CUG, etc.), Whiteboard, Stop Motion (My Fav), Cutout, Sand, FlipBook, 

My PM Learnings : How to use different perspectives of people into creating different illusions & visualisations

  • Drone Photography : Different places where it has been used to shoot a completely new perspective!

My PM Learnings : To think out of box & how same stuff can look so different!

  • Luxury Behavioural science with Globalisation playing an important Role

My PM Learnings : It’s important to understand how people from a different Geo-Political- Social Background can have a completely different take on expectation of services & offerings.

  • Origin of Human Race (Sapiens) – Initiated to Central Asia & how spread to Eurasia regions! How Civilisations Kicked Off? How GOT is linked 

My PM Learnings : Its so important to know the history behind your product & idea so as to do complete justice to the same.

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Changing faces of Us & Our “Friendships”

Hello! So am back to write after a small self forced hiatus 🙂 It feels good to see the words flowing from your brain to your fingertips & appearing in front of your eyes again!

Life has been a bit different with the new role & hence the changes – its weird that how my Life has undergone so many changes around the job roles I have done in past few years. Shows good that my job profile is the most important thing for me in these years but bad that am not able to keep my own personal life in control to be unaffected with changes around it!

I do feel certainly that I took time to find MY SHOE FIT.

But am glad I tried so many different ones & then finally found my best fitting, comfortable ones that were customised to my needs. Did that with my lifestyle, career & now am optimistic of same happening for my Life Partner.

Now coming to the subject of “Friendships” which has been my favourite subject unconsciously since childhood days.

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Emotion is one of the strong things that I was introduced to as a kid during my growing up years – valuing your family, respecting your elders, always speaking good, believing in God & the values, understanding our history & ancestry to learn good practices.

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So I could never forget it!

And I always valued it a lot wherever I found it – it was like me becoming a gemstone expert & start wanting to polish the gems as soon as I locate one during my education, travel, professions, social circle, etc.
What I also figured out with relating to emotion was that investment was not foolhardy, it was giving me returns to be a more self aware, worldly wise, mature human so I continued to invest & even do so now.
Maybe my portfolio selection has undergone a change now thanks to a few bad experiences in the past where I either invested too much too soon (more) or I failed to overlook a good opportunity (less).

And I do feel proud that I have become wiser to selection of my people – friends, colleagues, networking groups & others thanks to updating my qualifying parameters & accordingly updating myself + tastes. I definitely do not take things on face value any more & I definitely do not make an opinion about others or try to form a bond inorganically.

With People, it is best when it is ORGANIC!

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Sometimes, circumstances play a role in making that judgement or bond formation quicker but as a qualified and self aware human – one should understand those factors well! I feel this is the beauty of a human being always be able to prove it’s superiority over machines.

ADAPTABILITY & EMOTIONAL BONDING makes HUMAN > MACHINES

Am happy where I have reached so far in my journey – looking forward to explore More & Meet New interesting people before reaching my final destination.

I wish to become more quieter, observing, less expressing, A polished Digital Consultant (who is truly a PM at basics) Profile, socially more acceptable & enhance my intake of ignoring the unnecessary (Thickening of SKIIN – adding more Onion Layers Happily) !

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Goodness in History!

History always fascinates me! (Such a Young Sheldon inspired line ;))

Because of the stories, because of the varied characters, their intentions, motives, emotions – it is always interesting for me to hear & read, discuss about Roman/ Greek Culture + Renaissance + Industrial Revolution & Indian, Mongol history along with cultural, social changes.

Its most fascinating for me to imagine how the times & the people were in those times & how it has resulted in creating new world order. In my experience, as much one learns about the history & culture better – they are able to do better with current space as the understanding for present increases & what all is feasible for future becomes better.

One may argue that it limits your understanding about possibilities but for me it only works as an inspiration for the imaginations in my head.
I feel, since the life was much simpler before even if it was less safer and hence people had more time & less distractions towards focussing energy what they wanted to do. Hence one sees the efforts people put in inventions, discoveries, writings – the quality of thoughts, the depth of meaning shows.

So it’s not correct to discard the history & learnings altogether.

Even in my space of technology & business – I do see there are enough examples of great technical inventions, business models, good companies, leaders to provide learnings for current & future generations.

Perhaps this is what education/ qualification/ degrees provide – enough examples, inspiration, insights for the subject one is interested in. The motivation/ inspiration/ new ideas/ in depth findings, etc. are supposed to be brought by oneself towards their own causes. Also the dedication to keep on going to create your own path is to be brought by one’s own life story.

An example worth noting is how America has been able to bring up some strong models in almost every field of Technology, politics, economics, social welfare, cultural celebration, policy making, justice, media setups, etc. That’s because of the true advancement it made during the 40s, 50s in setting the foundations strong for a society which is fed on innovation, independence & human excellence. That way one has to appreciate American forefathers.

Absolutism vs Relativism

A lot of Youngsters must have explored this topic especially after reading “The FountainHead” – Your High School & Graduation Years are the times when you explore such ideals, socially accepted norms to understand them better so which path to follow.

I recall doing that myself starting at the age of 15 years & somewhere found the answer in being self dependent, financially independent, emotionally self reliable, socially responsible, well-read + travelled as my answers amongst other thoughts. Reason being that only in being free of other’s influence (most of it is financially rooted) can one choose the best for self & others. And hence all my efforts have been to deem myself resourceful enough to have my own perspectives.

I won’t deny that it has been difficult remembering these thoughts all the time despite knowing them intrinsically. Being emotionally (beliefs + trust) defeated at work & personal level has been the most difficult to manage/ navigate through.

Coming from a secure small loving family & industrial colony setup in a small city, I had challenges dealing with people’s perceptions & people’s intentions/ expectations plus I didn’t know how to maintain the balance between that & my own objectives/ beliefs.
Somewhere the belief that letting things ‘be’ in uncontrollable situations is the best thing to do. But how it can impact you & what changes it can make in you – I was always sceptical of that. I was not sure if I am emotionally that deep or aware to be able to manage the wrath being thrown at me.

Somewhere, making myself travel & explore different regions, people, cultures, relationships, situations was one of the ways I felt I can help myself understand Life & hence self better – am glad I did that.

This tells me loud and clear to KEEP THE CORE ABSOLUTE! KEEP THE CORE CLEAN for you to refer to it anytime & feel Good & Confident.
It’s the Layers that you have to develop & manage – the various layers of protection/ disguise which can be discarded/ transformed/ thickened/ softened/ added as per situations. They don’t mean much if Your Core is true & honest.

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Most of the world, times, people, situations (Especially social, financial, transactional) can be dealt with the Layers Interaction so let it be judged/ commented. They Have to be Thickened to not let unnecessary things penetrate even emotions, empathy! THICK-SKINNED IS THE MOTTO!
There are only a few which bare your soul for the world – music, love for few chosen ones, values/beliefs, travel + clicking and that true connection with the SuperPower.
Your Work, Personality, Perspective, Interactions are a byproduct of the above two which showcases them.

So nothing to worry or be sentimental about – this world’s system has been long created before you were born & there are lots affecting it all the time beside your own space. Best you can do is to play your role fulfilling while trying to make your mark via your Core + Layers Cohabited System! 🙂 Amen.

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