How My Media Aversion Has Helped Me!

It was a hard thought decision but something I should have done long back to be a much STRONGER & MORE CONFIDENT Human Being! Yes You Heard It, Long Back!!

I stopped quite a lot of Media Inflows towards me (my ears, eyes, most importantly Mind), in order to do that I did the following :

  • Stopped Reading All the Media websites & Apps (TOI was banned long back, NDTV, IndiaToday, IBN, etc.)
  • Removed TV Subscription (Best Decision Ever)
  • Shortened Facebook time to <5mins/week & diverting the remaining time to reading, linkedin, twitter, medium on filtered interests/subjects.
  • Forming my Viewpoints towards everything based on my own Research (well judged resources + Authentic sources) rather than word services of others
  • Adjudging the Media, Film world, Cricketers in my life what they are – PRESSTITUTES!
  • Avoiding all so called friends/influencers who promoted the Above or spoke mostly about the same

This happened as a result of above :

  • The filtered content was self approved & self adjudged
  • Got more time to do my research & form my own opinions based on topics that I was curious about, which is much better than being involuntarily educated at topics of no interest or motivation
  • Found & Relied on much informed company of intellectuals & common believers
  • I could only focus on what I WANTED FROM MYSELF !! I COULD SEE MYSELF AS A CLEAN SLATE & JUDGE MY BREATHE, MY ACTIONS, MY WAVES, RAYS, ENERGY IN A COMPLETE IMPARTIAL LIGHT
  • PM, Startups, Tech, VCs, Design, Statistics, World Politics & Trade, Travel, Clicking, Values, Ethics, History, Human Psychology, Sports (Quality), Social Entrepreneur – these are subjects that I know am not going to leave till the end of my breath! So happy to have discovered them as interests, serious hobbies, passions.
  • I can see my Vision & Dreams alot more clearly & am much more determined than ever to achieve them by building small blocks & gathering people around.

Hope it helps others as well!! Peace for All, Amen.

 

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 9

AB Testing is a Cultural & Personal Choice

Ittakes a lot number of weeks of research into white papers of statistics, informative articles on application, Live blogs for examples hunting, speaking to relevant stakeholders in competition & outside companies to discuss & link it with your current situation & problem statements to finally conform on your Approach.

I did the same with AB Testing!

And in all fairness, I have to admit that this has to be one of the most Surreal experiences since I realised there was a missing piece I was not including in the whole Picture/Frame/Painting of Product Design Thought Process.

AB Testing is critical to make your Product/Campaigns/Analytics/ Development Decision making simple & obvious decision making come out with an astounding clarity once AB Testing is conducted.
Plus how important it is to be persistent & have patience with the tests (design, conducting, results) — to know when to stop & when to start again.

There are two places where conducting AB Testing is a MUST :

  • Once when the prototypes of your App Key Pages are ready & you must know the initial response to them from your target consumer personas.
  • Second, before doing the campaigns & scaling the features/products — knowing the intricacies details in the form of headline, text, image, theme, colour palette, etc.

A few things must have technical :

  • AB Testing tool —

for beginners : VWO/Optimisely like SaaS tool ;

for mature organisations : Building the capability from scratch

for organisations in between who wish advanced readymade tool — I would recommend the hybrid way by using an open platform like Wasabi which can be customised to your requirements.

  • Good Quality Team with understanding of Statistics, SaaS Tools, Consumer Behavioural Analysis
  • Data Mart/Warehouse with access to Transactional Data as well as Online Behavioural Data with necessary cuts for segmentation basis Business Intelligence

A Few things in terms of Soft Power :

  • Open Mind — ready to question obvious right answers (infact more if they are obvious)
  • Capability to deep dive & look at intrinsic details
  • Collaborate with different teams/people to check if the findings or the direction of the findings are correct — this in my understanding is the most POTENT!

Organisations must insist their people to only come to leaders once they have collaborative evidences to move in a certain direction.

It may so happen that after spending significant time also — you may not come to an conclusive evidence & one should be open & amiable about the same & not push for an evidence for the sake of it.

I must thank quite a few people for the same but most of all Booking.com to highlight that there is something missing in my thought process — the webinar by Lukas was really helpful!

My Thoughts on Companionship

Since this topic is a lot on my & my parents’ minds – I thought of exploring it better & structuring it for getting some key insights out!

As a kid, as far as I can remember – I have always enjoyed others’ company & guidance, infact it has been almost a shortcoming like every other kid where they look for approval of others in everything.
I have also enjoyed making special friends who I can confide in & can spend time with, share lunches, viewpoints, learn from, etc.

As I grew up – I started looking at it as a BIG cause for my well being & that is where I went wrong a bit. I started over depending for every small emotional & needs on others which resulted in unnecessary emotional baggage!

But there has been something that I have learnt about companionship – IT CHANGES with TIME. And I have always looked at future possible relationships with the thought that things can change anytime coz of no fault of either parties. So there is no point in stressing over something that is frivolous in its nature.
There is another fact I have learnt that with plenty of external responsibilities, expectations – it has become more & more a thing of convenience. Which people develop & then break off as per their convenience. Even I might have done the same to others UNKNOWINGLY coz I know I cant do it on purpose.

Most of the reasons I have distanced from others is because they have resulted in making me the kind of person I don’t wish to be (mostly clingy & emotional). And it has always felt right after distancing myself from most of them. Some of them I have tried to touch base again for some reason & they have been great or many have not depending on situations on both sides.

Hence I have decided to be extremely careful about where I would invest my emotional energies & how which I believe is a good sign. It is important that people are busy & passionate, achievers in their own rights in their own fields. There should only be some necessary attachment or need for support which should be provided when really required.

But mostly the Best Ideal Companionship lets you be the Best Version of Yourself that you can be! I don’t think its clingy, its downgrading, it maybe makes you think a bit at necessary times but I do think a healthy functional relationship is positive, encouraging & motivating, supporting for mutual benefit.

And my aim is that only in any of the relationship/ friendship I seek – I find it very suffocating when it becomes selfish & malicious, power play, abusive as these are not the traits that I have grown up with & permit to stand on value system.

And I have decided that I will not accept sub – standards come what may in terms of work, husband, friends, hobbies, any ecosystem associated with me. #GodSpeed #WillNotRelent

 

 

Its That Kinda India

Yes India is growing & India shall keep growing fast for next few decades! The standards of livings shall improve, the infrastructure shall go up, Businesses shall prosper, education & qualifications shall go up!

There will be alot we will miss & complain – but lets keep that for some other day!

Today, I wish to mention that how Different India will be once it grows up more! We have examples of plenty of developed economies in Democracy & Communist spaces – USA, Europe, Singapore, Hong Kong, Japan. But India is coming up different – very different from others.

The colours, shades of Culture, Family orientations, Concerns/Fears form very much part of the pattern developing!
It does seem confused many a times – not here neither there. You see alot of aspirations, a lot of efforts not getting completely through, alot of announcements at govt & institution levels, alot of drama in the names of celebrity lives, the great divide between the few privileged & majority deprived, alot of arrogance & over confidence at Youth level, etc. etc.
But it seems to be GIVING ITS OWN FLAVOUR to the whole story!

India shall be dominant in many spaces for sure – Sports, Fashion, Movies, Technology, Health, Medical, Manpower, Agriculture, etc. etc. – everything will have its own roadmap period to achievement & some even might not however the lives of everyone shall be improved without differentiation & that is a DREAM we millennial have grown up with!

One thing is very clear that there is a huge section of Flamboyancy which has found its place in the Indian Social Fabric – lead by movie stars, cricketers + league sports (I would love to slip in National Women’s Cricket & National Football Team), Industrialists, Fashionistas which could be too much into your face many times but it also provides the much needed energy & visibility to Keep Performing, Going, Life in general.

My wish – there was enough importance & visibility & encouragement given to the process + effort that goes behind making our Country Great in fields of science, engineering, administration, law & order, etc. Its these struggles & how people excel despite this is what defines Human Success in my opinion.

Second thing very clear to me is that there is this huge section of aspirational middle class audience which wants fast fame, fast growth, they want to emulate these so called “media created stars” in terms of lifestyle, relationships, fashion genres, etc. It looks very scary & downhill for me + am sure there is a better way to attain that.

Regarding my own space in it – am sure there will be one amongst many/few 🙂

Indian Gifts that will shine always #2018

  • YOGA
  • Ayurveda
  • Indian Education System
  • Family Ecosystem
  • Business Culture of the small families, SMEs & SHGs
  • Mahabharat + Ramayan epics
  • Peace – Buddha, Gandhi, Jainism Message
  • Technology Outsourcing yep – The Brain Drain!
  • Strong depth of History & Culture

What India needs to be known for even more :

  • Creating an indigenous model for rural + urban cooperation in health, education, individual spending habits
  • Lost & Found unique examples of Art, culture, food, handicraft, faith, medicinal treatments, astrology, science, maths
  • Unique Business Models like Dabbawala serving masses involving huge labour & connect with upper middle classes
  • Adopting Modernism in Agriculture (yet to happen)
  • Developing models around sanitation, cleanliness, desalination of water, renewable energy, Better Forecast Mechanisms

My Fears for Indian Growth :

  • Money Ownership concentrated to limited HNIs much like Middle East
  • Aspirations & Representations like USA but lack of system might topple them to the other side
  • So far rapid growth & development in manufacturing, electronics, Digital is due to China (aping)
  • Laggardness in promoting Pride & History like Europe
  • Different cultures & variety like SEA & Europe again proving to be a challenge

In reality – India shall grow by a unique model of Govt & a few HNI hand in hand for now. Remaining Pvt bodies as well as SMEs will have to be alot more cooperative to Govt regulations & financial guidelines to ensure the growth is entirely & completely inclusive. Once that happens & penetration of the Good can go deep, growth will automatically happen which I have no doubt about.

Also India & Indians need to understand a few other things :

  • Less spending time on mobile & digital devices
  • More time being spent on exploring & understanding the world + people around you
  • Less spending time & energy & giving less importance to celebrities & entertainment modes or other distracting modes
  • More time being spent on knowing your trueselves & your true potentials
  • Aping others blindly for solutions, inspirations
  • Being independent, fearless, self reliant in true meaning

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Celebrity Diarrhoea!

Had to write this to get it out of my system!

These days when the economy is on a sort of stand still & not much movement is happening on the policy decision making after a few biggies like Demonetisation, GST, Jio, Patanjali – it looks like the media especially the Digital Media is hell bent on making someone a Hero & creating content around them! They are making anything around a movie ‘star’ or a cricket ‘star’ a national event & wish everyone involved to be following every hook, step, twitch, bowel movement or what not! Am Sorry! Spare me the least!

When I open my newspaper – I want to read actual news in politics, economics, public policies, education, rural reformation, science or even art, literature. But this celebrity worship syndrome (CWS) that the media seems to be suffering from & want to infect the remaining sane audience is just not cool, so very unhealthy.

https://en.wikipedia.org/wiki/Celebrity_worship_syndrome

It has reached to the level that am afraid of opening my Google Feed News, Youtube Feed, Various News Channel Feeds, websites – am also sceptical to meet some of my wannabe friends & other immature people, who cannot help but discuss Celebrities & their wonderful lives. How their lives are perfect & how we are made to feel worse. Am sorry again, I refuse to be part of this shanghais! #SpareMe again!

I anyways have started to lose a lot of respect for the internet generation & the Smartphone generation (15-28 yrs old, well provided for the first 3 needs on Hierarchy Pyramid) who seem to be hell bent on only following what looks, sounds, appears “COOL” & have stopped understanding the harsh parts of sacrifice, hardwork, dedication, mental toughness, focus, attention span deficiency! But they are hell bent ambitious & know how to get their work done.

Current Digital Media & this “COOL” generation are a lethal combination who shall take our social, mental, physical, financial, economical sensibilities to a quick down trail very soon! #SpareMe

Human’s Stay on Earth

Have been thinking lately (these thoughts are definitely not based on any recent developments but are based on my observations, interactions, discussions, reading over the past known years).. am quite certain of following views as well :

  • I do not think that Humans were supposed to breed on this planet, this planet was (if) created then was meant for appreciation, wonder, happiness, peace, plentifulness, etc. As story goes Adam n Eve faulted & every one later are bearing the (black) fruits of it!
  • Coming on this earth, in which family, country, religion, etc. are not chosen by anyone. However what one believes, controls, speaks, acts, behaves, etc. are & should be owned by the individual herself/himself. Saying this is how it happens coz of background or circumstances is simply a poor craftsman
  • Now that one has come on this planet & got a life, body, mind, heart – one should make the max use of it to lead a fulfilling life which does not harp on any negativity, demeans others lives, compares, hurts oneself or others, etc.
  • Whatever life one gets – 10/30/50/70 years – one should lead a healthy meaningful life while trying to uplift others around, give hope/faith amongst others. Create & sustain happiness while discarding materialism.
  • In order to achieve this, one is gifted skills/knowledge/awareness which are to be made the most use of to uplift themselves as well as others around them. Acting selfish is going against the basic purpose of this life.

Future Push – Tech & Innovation!

Today I laid my hands on an article by HBR which am sharing here :

https://t.co/ISLUeum30c

Its matrix described gave me a lot of confidence & clarity on how to think for products & future roadmaps for yourself or company or society. Again Sharing here :

Screen Shot 2017-08-25 at 11.38.23 AM

Most of us (94%) are doing “Basic research” in this space especially at the middle & lower management level.

Some of us (5.9%) are doing “Sustaining Innovation” as Product Managers, Leaders & even in space which is not so well defined from problem statement or domain per se but we assume that this is the solution or expected world so lets go for it.

Very Few of us (0.1%) are trying to do Disruptive or Breakthrough Innovation. Elon Musk for sure lies in the Breakthrough space and so are some of the esteemed scientists in the technology, literature, economics, art, media, etc. spaces.
Breakthrough is really difficult to achieve of all – requires huge research, money, persistence, sharp focus, dedication, sacrifice @ personal, health, etc. level
Disruptive is still achievable if one has fair control on various variables like talent, opportunity, business model, money, knowledge.

So if I have to rate the various models in chronological order, I will say Basic Research + Sustaining Innovation are “all right to have” like the Must Have but not sufficient.
Disruptive is achievable while Breakthrough is really tough but yet possible 🙂
Anyone wanting to excel in any sphere/industry/role should have first two for sure as a constant practice like eating, breathing and achieve disruptive time & again (like 5 – 10 in lifetime) while keep aiming for Breakthrough as it will be extremely rare – one, if you are very lucky then two.

If you have achieved one break- through, then remaining three still are important but your job is done – that’s the AIM ! Great brands, companies, products are known for that one discovery. E.g. Infosys by NRN, Disney by Walk, Apple by Jobs amongst many others.

Some people achieve disruptive time & again e.g. Actors going for 100Mn then 200Mn, etc. marks for box office returns. Or great PMs able to fish out great products time & again, can’t call any names right now 🙂 E.g. Google as a company maybe

So here’s the mantra – keep adding to yourself with the first 3 & make yourself a Break through as a person or create a Break through company or work on a Break Through Product. Mostly in my case, first & last are more probable while middle one is a distant dream 🙂 Amen to all though !

Zingography : Tech/Product/UX/StartUp Update # 6

Sometimes you are just out of ideas for simple reasons like you have been back from a vacation & too lazy to pick up strings again or things @ work are moving slower than expected or for even simpler reason that its too hot & humid outside to let you breathe freely 🙂

However, still leaving those reason behind – trying to push through the world we all Love to create & thrive in “Product-O-Tech” sharing some recent thoughts.

Google I/O was great, some excellent points covered :

  • Google Assistant on iPhone
  • Android Go
  • Google Lens
  • Google Home
  • Google Daydream
  • Google Seurat
  • Android O
  • Google Jobs
  • Google new AI chip for cloud storage
  • VR Headset
  • Google Transactions
  • 360 video on big screen
  • notification dots
  • more shared experiences in VR
  • Instant apps for everybody
  • Android controlling car

Seems Mr. Pichai is doing his Job well by pushing the agenda of Google Ventures while keeping the Google Main business – Search going up.

Meanwhile, Facebook CEO Mr. Zuckerberg also happened to give quite an impressive speech at Harvard & encouraging some interesting concepts on social equality, dream realisation, youth empowerment – this guy has to be Indian 😉 he talks a lot of Drama seriously.

Microsoft has also shown some serious plans for their AI & Surface laptops which tells they are in no mood to give in!

How does this whole calculate down – The serious Big companies are definitely going to push the agenda towards a more internet & tech empowered World – AI, AR/VR, IOT, Cloud, Big Data Solutions are going to rule the world.
But what they want all the time to make themselves relevant is understanding consumer behaviour around existing & new Tech, to take the adaptations deeper & make them acceptable for every market.

For me – that’s a bigger innovation to how to convince a consumer it is meant for you & help you to lead a better life coz then you have changed their lives forever.
And perhaps NO its not always correct for the Tech guys to take all the credit, time the Business People who actually make the ground ready & work for a quick launch & a quicker feedback, adaptations to get their due !
DEVIL LIES IN DETAIL 🙂

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