ZINGOGRAPHY : Tech/Product/UX/Startup Update # 9

AB Testing is a Cultural & Personal Choice

Ittakes a lot number of weeks of research into white papers of statistics, informative articles on application, Live blogs for examples hunting, speaking to relevant stakeholders in competition & outside companies to discuss & link it with your current situation & problem statements to finally conform on your Approach.

I did the same with AB Testing!

And in all fairness, I have to admit that this has to be one of the most Surreal experiences since I realised there was a missing piece I was not including in the whole Picture/Frame/Painting of Product Design Thought Process.

AB Testing is critical to make your Product/Campaigns/Analytics/ Development Decision making simple & obvious decision making come out with an astounding clarity once AB Testing is conducted.
Plus how important it is to be persistent & have patience with the tests (design, conducting, results) — to know when to stop & when to start again.

There are two places where conducting AB Testing is a MUST :

  • Once when the prototypes of your App Key Pages are ready & you must know the initial response to them from your target consumer personas.
  • Second, before doing the campaigns & scaling the features/products — knowing the intricacies details in the form of headline, text, image, theme, colour palette, etc.

A few things must have technical :

  • AB Testing tool —

for beginners : VWO/Optimisely like SaaS tool ;

for mature organisations : Building the capability from scratch

for organisations in between who wish advanced readymade tool — I would recommend the hybrid way by using an open platform like Wasabi which can be customised to your requirements.

  • Good Quality Team with understanding of Statistics, SaaS Tools, Consumer Behavioural Analysis
  • Data Mart/Warehouse with access to Transactional Data as well as Online Behavioural Data with necessary cuts for segmentation basis Business Intelligence

A Few things in terms of Soft Power :

  • Open Mind — ready to question obvious right answers (infact more if they are obvious)
  • Capability to deep dive & look at intrinsic details
  • Collaborate with different teams/people to check if the findings or the direction of the findings are correct — this in my understanding is the most POTENT!

Organisations must insist their people to only come to leaders once they have collaborative evidences to move in a certain direction.

It may so happen that after spending significant time also — you may not come to an conclusive evidence & one should be open & amiable about the same & not push for an evidence for the sake of it.

I must thank quite a few people for the same but most of all Booking.com to highlight that there is something missing in my thought process — the webinar by Lukas was really helpful!

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 8

Today I wish to compare the startup spaces in Indian & European Context. Those who read this should know that I share this majorly for my own clarity & perspective and if it helps others then great!

Recently, I have been focussing on 3 main things apart from my daily work & travel :

  • Reading a lot about new skill sets essential for PM especially like Deep Learning, Data Mining
  • Linking it with my current Work & Profile as well as Future Roles that I wish to do
  • Collaborating it with other PMs in different sectors/industries/companies

And there are some Key Insights regarding Different Geographical Consumer Tech companies that I have concluded :

  • Focus in Indian Companies (Startups as well as Big Ones) is to scale
  • Focus in European Companies is to understand the consumer behaviour first & sync all departments of technology, data, customer service towards that ONE Customer Proposition/their USP which will help them Succeed while focussing less or almost nothing on others
  • In US Companies, they go for massive funding & their aim is that – once establishing a prototype (more or less that with a short term vision)
  • SEA are replicating Chinese models more or less in terms of consumer personas as well as Tech Propositions
  • MENA regions are going like Indian Conglomerates – slow & cautious for the models that are already well proven for success

Let me also talk about a few skills which are becoming redundant as in they are understood that you will have when you apply for Product Roles :

  • Digital Marketing
  • Product Design & Strategy
  • KPI Metrics Management
  • Project Management
  • P&L Ownership
  • Business Development
  • Hiring & Training

These are the new skills towards which you need to show inclination & an aptitude for – please remember that though these may seem new worlds, their nuances are based in subjects well introduced to us. So let me give the picture complete for better understanding :

  • Machine Learning/AI/Deep Learning : Maths, Statistics, Computer Science for Coding
  • Blockchain : Telecom, Communications, System/Server Integration
  • AR/VR : Electronics, Robotics, Graphic Designing
  • 3D Printing : Biotechnology, Engineering Drawing

Personally I enjoy first 3 a lot & keep looking how it can be valuable in my current scope of work!

My two pence on a millenial working professional lifestyle..

I wanted to sort my head firstly & secondly wanted to create a repository for other to follow & me to revisit in later time.

First things first – Trust your instincts & follow your basics : this is the advantage today’s millennials have. They have seen economy liberalization, global brands, better quality education, social media. So one can trust them to make the right decisions for themselves & others. What they lack is the ability to drill & grill + patience. So a millenial who’s based in simple values & is globally well aware is most powerful.

Learn to be polite & humble + respectful

Believe in building things from scratch & do it despite whatever it takes without compromising on your values

Learn to treat disappointments & setbacks at the back of hand deal while working on whatever seems sensible.

Always be well groomed & well spoken of!

Learn to build healthy mutual respect based relationships & not those based on selfish interests, convenience, attraction, money, etc.

Do whatever it takes to keep yourself sane & grounded – good friends & family are all time helpful

Be authentic! Be yourself again whatever it takes…

Indian Gifts that will shine always #2018

  • YOGA
  • Ayurveda
  • Indian Education System
  • Family Ecosystem
  • Business Culture of the small families, SMEs & SHGs
  • Mahabharat + Ramayan epics
  • Peace – Buddha, Gandhi, Jainism Message
  • Technology Outsourcing yep – The Brain Drain!
  • Strong depth of History & Culture

What India needs to be known for even more :

  • Creating an indigenous model for rural + urban cooperation in health, education, individual spending habits
  • Lost & Found unique examples of Art, culture, food, handicraft, faith, medicinal treatments, astrology, science, maths
  • Unique Business Models like Dabbawala serving masses involving huge labour & connect with upper middle classes
  • Adopting Modernism in Agriculture (yet to happen)
  • Developing models around sanitation, cleanliness, desalination of water, renewable energy, Better Forecast Mechanisms

My Fears for Indian Growth :

  • Money Ownership concentrated to limited HNIs much like Middle East
  • Aspirations & Representations like USA but lack of system might topple them to the other side
  • So far rapid growth & development in manufacturing, electronics, Digital is due to China (aping)
  • Laggardness in promoting Pride & History like Europe
  • Different cultures & variety like SEA & Europe again proving to be a challenge

In reality – India shall grow by a unique model of Govt & a few HNI hand in hand for now. Remaining Pvt bodies as well as SMEs will have to be alot more cooperative to Govt regulations & financial guidelines to ensure the growth is entirely & completely inclusive. Once that happens & penetration of the Good can go deep, growth will automatically happen which I have no doubt about.

Also India & Indians need to understand a few other things :

  • Less spending time on mobile & digital devices
  • More time being spent on exploring & understanding the world + people around you
  • Less spending time & energy & giving less importance to celebrities & entertainment modes or other distracting modes
  • More time being spent on knowing your trueselves & your true potentials
  • Aping others blindly for solutions, inspirations
  • Being independent, fearless, self reliant in true meaning

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Future Push – Tech & Innovation!

Today I laid my hands on an article by HBR which am sharing here :

https://t.co/ISLUeum30c

Its matrix described gave me a lot of confidence & clarity on how to think for products & future roadmaps for yourself or company or society. Again Sharing here :

Screen Shot 2017-08-25 at 11.38.23 AM

Most of us (94%) are doing “Basic research” in this space especially at the middle & lower management level.

Some of us (5.9%) are doing “Sustaining Innovation” as Product Managers, Leaders & even in space which is not so well defined from problem statement or domain per se but we assume that this is the solution or expected world so lets go for it.

Very Few of us (0.1%) are trying to do Disruptive or Breakthrough Innovation. Elon Musk for sure lies in the Breakthrough space and so are some of the esteemed scientists in the technology, literature, economics, art, media, etc. spaces.
Breakthrough is really difficult to achieve of all – requires huge research, money, persistence, sharp focus, dedication, sacrifice @ personal, health, etc. level
Disruptive is still achievable if one has fair control on various variables like talent, opportunity, business model, money, knowledge.

So if I have to rate the various models in chronological order, I will say Basic Research + Sustaining Innovation are “all right to have” like the Must Have but not sufficient.
Disruptive is achievable while Breakthrough is really tough but yet possible 🙂
Anyone wanting to excel in any sphere/industry/role should have first two for sure as a constant practice like eating, breathing and achieve disruptive time & again (like 5 – 10 in lifetime) while keep aiming for Breakthrough as it will be extremely rare – one, if you are very lucky then two.

If you have achieved one break- through, then remaining three still are important but your job is done – that’s the AIM ! Great brands, companies, products are known for that one discovery. E.g. Infosys by NRN, Disney by Walk, Apple by Jobs amongst many others.

Some people achieve disruptive time & again e.g. Actors going for 100Mn then 200Mn, etc. marks for box office returns. Or great PMs able to fish out great products time & again, can’t call any names right now 🙂 E.g. Google as a company maybe

So here’s the mantra – keep adding to yourself with the first 3 & make yourself a Break through as a person or create a Break through company or work on a Break Through Product. Mostly in my case, first & last are more probable while middle one is a distant dream 🙂 Amen to all though !

Zingography : Tech/Product/UX/StartUp Update # 6

Sometimes you are just out of ideas for simple reasons like you have been back from a vacation & too lazy to pick up strings again or things @ work are moving slower than expected or for even simpler reason that its too hot & humid outside to let you breathe freely 🙂

However, still leaving those reason behind – trying to push through the world we all Love to create & thrive in “Product-O-Tech” sharing some recent thoughts.

Google I/O was great, some excellent points covered :

  • Google Assistant on iPhone
  • Android Go
  • Google Lens
  • Google Home
  • Google Daydream
  • Google Seurat
  • Android O
  • Google Jobs
  • Google new AI chip for cloud storage
  • VR Headset
  • Google Transactions
  • 360 video on big screen
  • notification dots
  • more shared experiences in VR
  • Instant apps for everybody
  • Android controlling car

Seems Mr. Pichai is doing his Job well by pushing the agenda of Google Ventures while keeping the Google Main business – Search going up.

Meanwhile, Facebook CEO Mr. Zuckerberg also happened to give quite an impressive speech at Harvard & encouraging some interesting concepts on social equality, dream realisation, youth empowerment – this guy has to be Indian 😉 he talks a lot of Drama seriously.

Microsoft has also shown some serious plans for their AI & Surface laptops which tells they are in no mood to give in!

How does this whole calculate down – The serious Big companies are definitely going to push the agenda towards a more internet & tech empowered World – AI, AR/VR, IOT, Cloud, Big Data Solutions are going to rule the world.
But what they want all the time to make themselves relevant is understanding consumer behaviour around existing & new Tech, to take the adaptations deeper & make them acceptable for every market.

For me – that’s a bigger innovation to how to convince a consumer it is meant for you & help you to lead a better life coz then you have changed their lives forever.
And perhaps NO its not always correct for the Tech guys to take all the credit, time the Business People who actually make the ground ready & work for a quick launch & a quicker feedback, adaptations to get their due !
DEVIL LIES IN DETAIL 🙂

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Zingography : Tech/Product/UX/StartUp Update # 5

I have chosen a subject very close to my heart & mind since long …

“SUSTAINABLE CREATIVITY…”

I personally feel Creativity is great & has to be nurtured.. esp for the corporate space where one is chasing numbers, KPIs, KRAs & hardly has time to think consumers..

So one has to think Creative & Scale while at work or else in my humble opinion you are just not adding value!

I understand the importance of Business Philosophies, Business Visions, Business Leadership Styles with the exposure so far & lately have been reading a lot upon them.

But somewhere my mind tells me that only when one is creating something new & is able to convince internal, external stakeholders for the same does one take one’s company forward and via that the whole society/generation forward.

Let me give some example, Gandhi for all the controversial discussions around creating an emotional blackmail/socialism model was at least able to create something called AHIMSA that is being re-called by the global generations much later.. even if it is debated which is the whole purpose!

Similarly Invention of Electricity, Revolutions, Renaissance have seemed to be extremely tough brainstorming times but have been successful in pushing the society forward..

Since Ancient times, every Kingdom also has tried to nurture the art, dance, creativity, etc. for the free flow of ideas, thoughts, talents, etc. across geographies, caste, creed, religion but without beating the overall purpose of the Preamble, Constitution or Administration! So Welfare & growth of people first however give them a source of relief, outwardness, dream for a better lifestyle.

Even in our Indian Society –  we have the majority who is inspired by the Bollywood & its glamour which is not great always…  but point is anything new, disruptive always catches the eye & makes people inspired, think, talk, maybe even act upon (sadly the last one is toughest yet most critical).

I also feel, in a country like India with a population of 1.3 Billion & life dazzling, bazzling through roads & streets or now digitally on mobile phones – ideas emerge by the micro second, many repeat, many overlapping, many spoken, many hidden, majority waste 😉 a lot waiting to be implemented..

My personal Bias is towards the Rural Youth as I feel they see the root cause & really wish to resolve it – just need to be guided & supported to resolve it…

If somehow a Design Lab can connect with this Rural Thinking Lab – we have a SURE SHOT WINNER in hand ! Godrej has been able to develop one, time shall tell what kind of products & solutions come out of it.

Amen! GodSpeed!

Zingography : Tech/Product/UX/StartUp Update # 4

Its my 4th Update in 2 months but its not too late to admit that I do not consider myself a techie or a geek! I love having a life without gadgets or electricity for that matter – amidst pure nature & seeking, providing organic life with the basics.

However, Alas, we are in 21st Century which is moving fast & needs solutions/answers even faster – so people like me try & ploy our minds/education into providing.

I do feel that I think consumers & that is my greatest strength plus since I understand technology of mobile + telecom + e-commerce – I am able to answer a lot of queries. Having said that, I have to read zillion articles/GIFs/Infographics/Apps/Websites to be updated on what’s happening across the world by the unit of a millionth of a second!

So today I will be sharing some of my favourite App Designs but before that I want to make a point about how designs evolve.

Dictionary definition of Design is : “a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.

Another definition is : “to plan and fashion the form and structure of an object, work of art, decorative scheme, etc.”

Basically, Design can start from a dream or a word or a thought or a breath of air to be translated into ppt/excel/drawing board/software/camera/blueprint/magazine/ newspaper/ mobile app/ website, etc.

And that’s what makes design so generic yet so special!

And here’s to SUSTAINABLE CREATIVITY!!

Coming back to some of my favorite designs : (Do give your comments)

Zingography : Tech/Product/UX/StartUp Update # 3

5 Key Design Principles : (As per Law of Continuation of UX)

  1. Similarity
  2. Consistency
  3. Proximity
  4. Uniformity
  5. Correctness/Authenticity

Also sharing some cool designs as its getting very Hot in Mumbai 🙂

As UX might seem simple to understand, its not at all easy to comprehend for implementation. One has to base answers on Marketing + Technology + Business & Creativity/Disruption/Innovation. Subjectivity can always be questioned & commented upon but a data & clear thought based approach cannot be rejected/neglected.

One should be able to gauge the trends & analysis patterns to suggest what changes need to be made! Be where the customers are or else customers will turn their fingers away from you very quickly!

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