Indian Gifts that will shine always #2018

  • YOGA
  • Ayurveda
  • Indian Education System
  • Family Ecosystem
  • Business Culture of the small families, SMEs & SHGs
  • Mahabharat + Ramayan epics
  • Peace – Buddha, Gandhi, Jainism Message
  • Technology Outsourcing yep – The Brain Drain!
  • Strong depth of History & Culture

What India needs to be known for even more :

  • Creating an indigenous model for rural + urban cooperation in health, education, individual spending habits
  • Lost & Found unique examples of Art, culture, food, handicraft, faith, medicinal treatments, astrology, science, maths
  • Unique Business Models like Dabbawala serving masses involving huge labour & connect with upper middle classes
  • Adopting Modernism in Agriculture (yet to happen)
  • Developing models around sanitation, cleanliness, desalination of water, renewable energy, Better Forecast Mechanisms

My Fears for Indian Growth :

  • Money Ownership concentrated to limited HNIs much like Middle East
  • Aspirations & Representations like USA but lack of system might topple them to the other side
  • So far rapid growth & development in manufacturing, electronics, Digital is due to China (aping)
  • Laggardness in promoting Pride & History like Europe
  • Different cultures & variety like SEA & Europe again proving to be a challenge

In reality – India shall grow by a unique model of Govt & a few HNI hand in hand for now. Remaining Pvt bodies as well as SMEs will have to be alot more cooperative to Govt regulations & financial guidelines to ensure the growth is entirely & completely inclusive. Once that happens & penetration of the Good can go deep, growth will automatically happen which I have no doubt about.

Also India & Indians need to understand a few other things :

  • Less spending time on mobile & digital devices
  • More time being spent on exploring & understanding the world + people around you
  • Less spending time & energy & giving less importance to celebrities & entertainment modes or other distracting modes
  • More time being spent on knowing your trueselves & your true potentials
  • Aping others blindly for solutions, inspirations
  • Being independent, fearless, self reliant in true meaning



Future Push – Tech & Innovation!

Today I laid my hands on an article by HBR which am sharing here :

Its matrix described gave me a lot of confidence & clarity on how to think for products & future roadmaps for yourself or company or society. Again Sharing here :

Screen Shot 2017-08-25 at 11.38.23 AM

Most of us (94%) are doing “Basic research” in this space especially at the middle & lower management level.

Some of us (5.9%) are doing “Sustaining Innovation” as Product Managers, Leaders & even in space which is not so well defined from problem statement or domain per se but we assume that this is the solution or expected world so lets go for it.

Very Few of us (0.1%) are trying to do Disruptive or Breakthrough Innovation. Elon Musk for sure lies in the Breakthrough space and so are some of the esteemed scientists in the technology, literature, economics, art, media, etc. spaces.
Breakthrough is really difficult to achieve of all – requires huge research, money, persistence, sharp focus, dedication, sacrifice @ personal, health, etc. level
Disruptive is still achievable if one has fair control on various variables like talent, opportunity, business model, money, knowledge.

So if I have to rate the various models in chronological order, I will say Basic Research + Sustaining Innovation are “all right to have” like the Must Have but not sufficient.
Disruptive is achievable while Breakthrough is really tough but yet possible 🙂
Anyone wanting to excel in any sphere/industry/role should have first two for sure as a constant practice like eating, breathing and achieve disruptive time & again (like 5 – 10 in lifetime) while keep aiming for Breakthrough as it will be extremely rare – one, if you are very lucky then two.

If you have achieved one break- through, then remaining three still are important but your job is done – that’s the AIM ! Great brands, companies, products are known for that one discovery. E.g. Infosys by NRN, Disney by Walk, Apple by Jobs amongst many others.

Some people achieve disruptive time & again e.g. Actors going for 100Mn then 200Mn, etc. marks for box office returns. Or great PMs able to fish out great products time & again, can’t call any names right now 🙂 E.g. Google as a company maybe

So here’s the mantra – keep adding to yourself with the first 3 & make yourself a Break through as a person or create a Break through company or work on a Break Through Product. Mostly in my case, first & last are more probable while middle one is a distant dream 🙂 Amen to all though !

Zingography : Tech/Product/UX/StartUp Update # 6

Sometimes you are just out of ideas for simple reasons like you have been back from a vacation & too lazy to pick up strings again or things @ work are moving slower than expected or for even simpler reason that its too hot & humid outside to let you breathe freely 🙂

However, still leaving those reason behind – trying to push through the world we all Love to create & thrive in “Product-O-Tech” sharing some recent thoughts.

Google I/O was great, some excellent points covered :

  • Google Assistant on iPhone
  • Android Go
  • Google Lens
  • Google Home
  • Google Daydream
  • Google Seurat
  • Android O
  • Google Jobs
  • Google new AI chip for cloud storage
  • VR Headset
  • Google Transactions
  • 360 video on big screen
  • notification dots
  • more shared experiences in VR
  • Instant apps for everybody
  • Android controlling car

Seems Mr. Pichai is doing his Job well by pushing the agenda of Google Ventures while keeping the Google Main business – Search going up.

Meanwhile, Facebook CEO Mr. Zuckerberg also happened to give quite an impressive speech at Harvard & encouraging some interesting concepts on social equality, dream realisation, youth empowerment – this guy has to be Indian 😉 he talks a lot of Drama seriously.

Microsoft has also shown some serious plans for their AI & Surface laptops which tells they are in no mood to give in!

How does this whole calculate down – The serious Big companies are definitely going to push the agenda towards a more internet & tech empowered World – AI, AR/VR, IOT, Cloud, Big Data Solutions are going to rule the world.
But what they want all the time to make themselves relevant is understanding consumer behaviour around existing & new Tech, to take the adaptations deeper & make them acceptable for every market.

For me – that’s a bigger innovation to how to convince a consumer it is meant for you & help you to lead a better life coz then you have changed their lives forever.
And perhaps NO its not always correct for the Tech guys to take all the credit, time the Business People who actually make the ground ready & work for a quick launch & a quicker feedback, adaptations to get their due !


Zingography : Tech/Product/UX/StartUp Update # 5

I have chosen a subject very close to my heart & mind since long …


I personally feel Creativity is great & has to be nurtured.. esp for the corporate space where one is chasing numbers, KPIs, KRAs & hardly has time to think consumers..

So one has to think Creative & Scale while at work or else in my humble opinion you are just not adding value!

I understand the importance of Business Philosophies, Business Visions, Business Leadership Styles with the exposure so far & lately have been reading a lot upon them.

But somewhere my mind tells me that only when one is creating something new & is able to convince internal, external stakeholders for the same does one take one’s company forward and via that the whole society/generation forward.

Let me give some example, Gandhi for all the controversial discussions around creating an emotional blackmail/socialism model was at least able to create something called AHIMSA that is being re-called by the global generations much later.. even if it is debated which is the whole purpose!

Similarly Invention of Electricity, Revolutions, Renaissance have seemed to be extremely tough brainstorming times but have been successful in pushing the society forward..

Since Ancient times, every Kingdom also has tried to nurture the art, dance, creativity, etc. for the free flow of ideas, thoughts, talents, etc. across geographies, caste, creed, religion but without beating the overall purpose of the Preamble, Constitution or Administration! So Welfare & growth of people first however give them a source of relief, outwardness, dream for a better lifestyle.

Even in our Indian Society –  we have the majority who is inspired by the Bollywood & its glamour which is not great always…  but point is anything new, disruptive always catches the eye & makes people inspired, think, talk, maybe even act upon (sadly the last one is toughest yet most critical).

I also feel, in a country like India with a population of 1.3 Billion & life dazzling, bazzling through roads & streets or now digitally on mobile phones – ideas emerge by the micro second, many repeat, many overlapping, many spoken, many hidden, majority waste 😉 a lot waiting to be implemented..

My personal Bias is towards the Rural Youth as I feel they see the root cause & really wish to resolve it – just need to be guided & supported to resolve it…

If somehow a Design Lab can connect with this Rural Thinking Lab – we have a SURE SHOT WINNER in hand ! Godrej has been able to develop one, time shall tell what kind of products & solutions come out of it.

Amen! GodSpeed!

Zingography : Tech/Product/UX/StartUp Update # 4

Its my 4th Update in 2 months but its not too late to admit that I do not consider myself a techie or a geek! I love having a life without gadgets or electricity for that matter – amidst pure nature & seeking, providing organic life with the basics.

However, Alas, we are in 21st Century which is moving fast & needs solutions/answers even faster – so people like me try & ploy our minds/education into providing.

I do feel that I think consumers & that is my greatest strength plus since I understand technology of mobile + telecom + e-commerce – I am able to answer a lot of queries. Having said that, I have to read zillion articles/GIFs/Infographics/Apps/Websites to be updated on what’s happening across the world by the unit of a millionth of a second!

So today I will be sharing some of my favourite App Designs but before that I want to make a point about how designs evolve.

Dictionary definition of Design is : “a plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made.

Another definition is : “to plan and fashion the form and structure of an object, work of art, decorative scheme, etc.”

Basically, Design can start from a dream or a word or a thought or a breath of air to be translated into ppt/excel/drawing board/software/camera/blueprint/magazine/ newspaper/ mobile app/ website, etc.

And that’s what makes design so generic yet so special!


Coming back to some of my favorite designs : (Do give your comments)

Zingography : Tech/Product/UX/StartUp Update # 3

5 Key Design Principles : (As per Law of Continuation of UX)

  1. Similarity
  2. Consistency
  3. Proximity
  4. Uniformity
  5. Correctness/Authenticity

Also sharing some cool designs as its getting very Hot in Mumbai 🙂

As UX might seem simple to understand, its not at all easy to comprehend for implementation. One has to base answers on Marketing + Technology + Business & Creativity/Disruption/Innovation. Subjectivity can always be questioned & commented upon but a data & clear thought based approach cannot be rejected/neglected.

One should be able to gauge the trends & analysis patterns to suggest what changes need to be made! Be where the customers are or else customers will turn their fingers away from you very quickly!

Zingography : Tech/Product/UX/StartUp Update # 2

My approach for a product manager/growth hacker/online marketer/data scientist :

  • Do loads of research – Humoungus – Primary, Secondary – for a good 1/2 months continuously via diff geographic & sets.. and keep on adding to your thoughts
  • Form your vision – short term given the current circumstances & long term where you see your product in next 3-5 years
  • Work towards it – getting processes, resources & adding 2-3 key innovation tests to it…
  • Keep a constant tab over all key actionable (make it 80 : 20 rule) – work mornings, nights, weekends but ensure control over non – negotiable points
  • Heckle well with all stakeholders from tech, alliances, marketing, vendors!
  • Get it LIVE & Optimise it basis customer feedbacks..
  • Launch it in the Mkt… with some exciting proposition & create a classy differentiated campaign as per the need
  • Measure the performance & Optimise the campaigns…

User Interviews->User Personas->Task Flows/User Journeys->Information Architecture->Navigation Models->Wireframes->Interactive Wireframes->UAT

Please feel free to reach me on LinkedIn, Twitter, Medium @ mishasinghal

Zingography : Tech/Product/UX/Startup Update #1

Starting today, I will be sharing the articles I appreciate for the subjects which I came across during the week :

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How being PM suits me & Corporate vis a vis Body Functions!

I like being Honest – to myself & to world/people/situations/moments around me!

If there is one thing that I do not wish to change about me – it is my knack of being Honest & True to the moment I am in. As a professional, as a Young Person Learning, as a daughter staying away from her family to work in a Big City I feel this is my biggest strength, shield & weapon.

And so in the workspace also – I always choose to be close to what is actually happening in the field & market in consumer’s lives so I can help them make a better decision for their better quality of lives.
To my knowledge & experience – before one can become a CEO, the maximum impact one can make in other people’s lives via a corporate/workspace is by reaching out to them through a sales channel or by directly creating solutions which touch their lives for the better.

As a sales person, one is closest that one can get to market & channels & customers so your words, actions, behaviour really impact the market.
You are also the eyes, ears even nose 😉 for your company who cannot relax for a moment else the competition seeks in.

However, as a Product Manager – You are supposed to be more wholesome in your approach & use your Brains more along with hands, legs to make the right decision. You are supposed to feed all this information received by Sales Team into bettering your product offering to Go To Market with. You are supposed to be the Heart & Brain of your Organisation that never stops beating.

Have complete total respect for other functions as well – Strategy that is your Body Equilibrium ; Alliances which is like your Bones, Muscles that connects different organs together to make it work ; Branding & PR is your skin, voice ; Finance is your blood or Oxygen ; Technology is your BackBone ; Processes is your Nervous System ; Regulatory is like your Morals & Principals, HR is supposed to be your Social Factor to keep you light, happy.

Though, Heart & Brain is where my Heart is : Awesomely Happy to be PM 🙂

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