Zingography # 13 : Cognitive Behaviour + Data Science ; AB Test Validation Tool

I have been really fascinated by the capability of AB Testing Tool to make Designing Decisions using Data Science.
If you combine Machine Learning & Statistical Science to the same – then Previous Combo becomes more Potent & Effective.

AB Testing can be a tough Art to Master, even the most experienced ones go wrong all the time with their hypothesis & metrics selection.
Hence accepting your own & your colleagues varying opinions + navigating through the same to get most effective Long Term Impacts is they Key for Success.
But one should be honest to the science of AB Testing & how it is designed even if results are not favourable – it’s like a daily routine that should be practiced as it is.

What am here to discuss is the New Art of combining “Cognitive Design Behaviour with Data Science Algorithms” and especially use Spotify’s Playlist Recommendation for the same.

My Current Research Analysis says that Spotify’s Recommendation Engine is one of the best in this space!

Yeah better than Apple‘s iTunes, Alibaba‘s + Amazon’s Return HomePage Pages Recommendations or Similar SKU suggestions, Google‘s Search Engine or Google News Feed, Netflix‘s Similar Shows Features. What makes Spotify shine here is how it has used the Music Preferences Attributes along with Human Emotion Capture Calculations ! They use a unique score assigned to each song preferences & suggest them if your attributes matches the range of moods/preferences! Also their Engine is constantly improving & updating based on bigger cluster preferences. What I appreciate is that they are not using Other Platforms similar data but trusting self engines to contribute. Secondly, it empowers the customers to play with the algorithm to change preferences.

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As per further search, AB Testing plays a very important role in making below decisions:

  • UI Decisions : Button Shape, Contrast colour, Position, Text, Headline, Icons (+ vs Heart), Widget Decisions, Hamburger Menu
  • Page Format – list view vs card view, the information architecture, number of information shared in a single page view
  • Metrics selection & Order Prioritisation for Making recommendations of Playlist
  • Deciding the Weightage of different Key Factors for engine’s Logic – which is the Highlight of Spotify’s Success!

  • Localising + Personalising the Site : https://www.thinkwithgoogle.com/intl/en-gb/success-stories/how-spotify-increased-premium-subscriptions-using-google-optimize-360/
  • Optimising the Keywords Search : When users in Germany searched for “audiobook” and clicked on one of Spotify’s ads, they were either brought to the custom page or to the original page.
  • Creating Culture of Experimentation & Real Time AB Testing Result platform which is most crucial. (They were earlier using Google’s Optimizely for a long time)

Did I ever share the perfect method of conducting an AB Test Experiment :

  1. Define the Problem – To increase conversion, to increase revenue
  2. Come up with a series of ideas to work around the same basis historical data, recent findings, industry insights – This should be a collective + collaborative process wherein everyone should be heard & allowed to explain their logic. Also while prospecting, one has to think about the impact % on success metrics with what confidence, duration, sample size.  Do not hesitate to use AB Testing calculator for same.
  3. Finally one has to prioritise these ideas basis their impact, time + effort + cost and decide on the order of these tests
  4. While designing the test – decide the Hypothesis that by doing so & so the impact shall increase. What is important to note is that while choosing these tests – they have to be such that can be proven only by data results. Also for tests with drastically different options – it can be a short duration test while for closer options, sample size hence duration has to be longer.
  5. So Hypothesis, success metric, options selection are very crucial aspects of the test
  6. Keep observing the performance of key metrics (Primary, Secondary at least) during the tests – no need to take sudden decisions basis this but observe the pattern.
  7. Let the test complete & observe the results – if results are drastically different, you have a clear winner. If test results are negative (do not worry), try with a different hypothesis & options. If test results are closer then decide whether to increase sample size or to discard the test or to go ahead with partial winner (last one not recommended but call can be taken depending on experience/circumstance/influence of other tests).
  8. Keep doing the same for different cases
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New Interests Findings & Relevance

  • Russian Philosophy – How Capitalism & Socialism Thoughts evolved during Cold War & shaped the world. How China kept its Communism intact

Leninism vs Marxism vs Stalinism vs Communism and its after impacts.
My PM Learnings : How the limit of human thought-processes was explored way back & even put into practice – resulting in new ideologies. How different ideas might create excitement & perspectives at the particular time but ultimately the one which is most resilient & inclusive of people with self absorption & growth scope results into longevity.

  • Quantum Physics linked to Spiritualism – Stephen Hawking, Albert Einstein

How the infinity unites one & that leads to the discovery of yourself w.r.t. the universe is Beautiful!
My PM Learnings : To have a LARGER THAN LIFE VIEW TOWARDS our daily usage of Products.

  • Ancient Scriptures linked to Neuroscience & Psychology – 

My PM Learnings : How it is possible to explore the amazing transient models plus it has already been explored in depth of research. If one can be a good student & learn to adapt to different times as a customised solution – it can result into something Great!

  • Cognitive Science Linked to Design Models & Artificial Intelligence/ Machine Learning involving Cryptography/Coding/Rubiks Cube

My PM Learnings : How different perspectives can lead to some unique models for consumer thought process mapping using basic thoughts. Here’s one list of such principles :  https://fs.blog/general-thinking-concepts/

  • Animation : There are different types like 2D, 3D (which is most popular with CUG, etc.), Whiteboard, Stop Motion (My Fav), Cutout, Sand, FlipBook, 

My PM Learnings : How to use different perspectives of people into creating different illusions & visualisations

  • Drone Photography : Different places where it has been used to shoot a completely new perspective!

My PM Learnings : To think out of box & how same stuff can look so different!

  • Luxury Behavioural science with Globalisation playing an important Role

My PM Learnings : It’s important to understand how people from a different Geo-Political- Social Background can have a completely different take on expectation of services & offerings.

  • Origin of Human Race (Sapiens) – Initiated to Central Asia & how spread to Eurasia regions! How Civilisations Kicked Off? How GOT is linked 

My PM Learnings : Its so important to know the history behind your product & idea so as to do complete justice to the same.

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As Post 2008 Generation, My Learnings

I have recently been thinking & discussing with my friends about “What should be our Generation’s & Particularly of People with our Background’s Differentiation Offered to this World?”
What is it that will make our Generation stand tall amindst its previous (Baby Boomers & Early Millennials IT, Manufacture) & future generations (Internet & SaaS).

Am realising for a standard working professional with a Graduation Degree & Maybe Masters with few years of experience, there are following area gaps which are left to be filled by individual her/himself :

  1. Identification of Subjects which truly stimulate your Motivation cells (which you will do unconditionally)
  2. To enhance your thought process beyond your subject of expertise – reading, podcasts, documentaries, travel, side projects?
  3. To create your own differentiation – by connecting the dots! Also no one can teach you above – one has to find a process on their own to find their Juice/Mantra/Fibre.

And then I came across below article

https://economictimes.indiatimes.com/news/international/world-news/rajat-gupta-is-unrepentant-for-his-crimes/articleshow/68536851.cms

This article was more of a trigger but my research includes lots of documentaries (Around Brexit, Subprime Crisis, Corporate Functions, World History), Podcasts, Books, Travel,  Time spent with Family along with Self Talk & Analysis, meeting & networking with some right people resulted in below List. Am certain that am quite close to the answer :

  1. INTEGRITY – DEFINED BY PERSONAL & WORK ETHICS is most critical as the value associated with this will only increase in times since majority around you (as one can observe) will take the easy path always while compromising on multiple things
  2. NETWORK CIRCLE – AUTHENTICATED & ALIGNED TO YOUR PERSONAL VALUES : I personally attach alot of importance to this since it is not possible for a Monk also to remain completely sane without some basic human interactions
  3. MULTI SKILL HAT – of doing different roles required to understand everyone’s viewpoints along with different sized organizations and in different geographies. Have seen such people to be easy to mingle & quick at Problem Identification
  4. THROUGH & THROUGH INNOVATION – Creativity cannot be proven by your social media posts or by your dressing or just by speaking some cool jingoisms, you should/must have proven records of what you believe you stand for & Yes a Proven record of having done innovation in some capacity will give a certain edge
  5. DETAILING & PRIORTIZATION – Breaking a situation Down, first in Mind and then on Paper. And the ability of Breaking Down is an adaptive one where you need to master different models & implement depending on the problem statement.
  6. FUTURE TECH ADAPTATION – This is where being an engineer becomes useful coz one understands technology & its implementations
  7. PEOPLE SKILLS + LEADERSHIP – Outgoing, Easy to get along but difficult to get perturbed are very useful daily skills. Also what kind of Leader are you going to turn up to be from being an Inclusive Leader to Strategic to Transformational to Facilitative to Democratic to Autocratic to Cross Cultural to Laissez Faire (My Least Favorite) to Transactional to Coaching to Charismatic to Visionary
  8. WORLDLY AWARE IN MOST TOPICS – Music, Netflix, Travel, Politics, History, Sports, Culture Insights, Food & Wine – Strategy Ideas & References come from here a lot. Late Discovery but it has the Power of increasing your mindspace & mindframe to a greater extent than few other.
  9. YOUR OWN MOJO SKILL (PREFERABLY FROM HUMANITIES OR SCIENCE SUBJECT TOPICS FROM SCHOOL – Something You always knew you were Good at) : I have observed that every person while doing their job (numbers, coding) & following their passion, there is always some art/science from which they daily seek solace which becomes like their secret power. In many people’s cases I have seen them to be cars, gardening, cooking, etc.
  10. TO HOLD SELF AGAINST TRENDS – This I will give alot of value as well since the trends are most dangerous for those who don’t believe in themselves so much! I have personally felt the strongest of all urges by Old worlds to pull me into complacency and New Worlds to pull me into Anxiety Competition Led Atmosphere. Its important for one to find their own pace & atmosphere suited to what they believe & stand for so as to master their ownselves first & then others around them.

Loads of things like being Hard Working, Articulate, Charming which were considered to be High Value skills for Pre 80s generation will be considered basic must haves for Post 2000s.

Plus a lot of extra-ordinary skills of 80s generation will be considered Good to Have!

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Zingography 11 : Cognitive Abilities in PM

Cognitive Science involves linguistics, psychology, artificial intelligence, philosophy, neuroscience and anthropology. My learning & experience says that if we are able to include Cognitive Science into our Product Management Process – they results shall be much more refined, Long term & closest to objective.

Cognitive Science has to include multiple stakeholders views from :

  • Customers perspective
  • Team management perspective
  • Leadership & changing Business Landscape perspective

Am quite sure of developing successful models around the same for different PM Cycle stages & this is my effort for the same.

Below are the key PM Stages & recommended Models for the same :

  1. Business Strategy Roadmap based on Market Research & Secondary Research Data Insights — Model 1 (Leadership Management + Market Analysis – BCG Matrix, PLC, 7S Framework, Value Chain)
  2. Need Gap Analysis Identification — Model 2 (STP + 5Porters Forces)
  3. Recommendation Solutions & Prioritisation of Features (New & Enhancements) – Model 3 (Phase Gate Model/ Spider Mapping Technique ; High & Low Impact)
  4. User Persona Identification – Model 4 (Demography & Behaviour (Tech & Products) Mapping)
  5. Roadmapping + Project Management – Model 5 (Gantt Chart)
  6. BRD/ PRD – Model 6 (Process Note, Unified Modelling Language)
  7. MVP Approach – Model 7 (User – Action – Story ; Pain – Gain)
  8. User Journeys/Scenarios mapping – Model 8 (Decision Tree)
  9. Designing-> with quick dipsticks & quick changes around suggestions Model 9 : Neurological Emotional Branding + Decision of buying

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10. Development/Middleware – Library & its adaptations for agile expansion
11. UAT all scenarios/Hackathon (Model 10) /CUG – AB Testing Hypothesis linked to Data          Mining & Big Data Analysis…. Statistics & its variance test analysis! Frequentist vs              Bayesian ..
12. Success Metrics formulation (Model 11) Data visualisation /K Nearest neighbours/              Regression/Clustering ; Random Forests; Time series/sequence; text mining!
13. Launch & Optimise
14. Team Management Model

Disclaimer : My suggestions are based on my experience, research, interactions with other companies & my own theories/understandings on this space. Am quite confident of their inter-relationship with each other.

Some Books I recommend in this regard are :

  • Design of everyday Life
  • Sapiens
  • Art of Deduction
  • Tao Te Ching by Lao Tzu
  • Cognitive Science
  • Psychology of Persuasion
  • Infographica

Changing faces of Us & Our “Friendships”

Hello! So am back to write after a small self forced hiatus 🙂 It feels good to see the words flowing from your brain to your fingertips & appearing in front of your eyes again!

Life has been a bit different with the new role & hence the changes – its weird that how my Life has undergone so many changes around the job roles I have done in past few years. Shows good that my job profile is the most important thing for me in these years but bad that am not able to keep my own personal life in control to be unaffected with changes around it!

I do feel certainly that I took time to find MY SHOE FIT.

But am glad I tried so many different ones & then finally found my best fitting, comfortable ones that were customised to my needs. Did that with my lifestyle, career & now am optimistic of same happening for my Life Partner.

Now coming to the subject of “Friendships” which has been my favourite subject unconsciously since childhood days.

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Emotion is one of the strong things that I was introduced to as a kid during my growing up years – valuing your family, respecting your elders, always speaking good, believing in God & the values, understanding our history & ancestry to learn good practices.

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So I could never forget it!

And I always valued it a lot wherever I found it – it was like me becoming a gemstone expert & start wanting to polish the gems as soon as I locate one during my education, travel, professions, social circle, etc.
What I also figured out with relating to emotion was that investment was not foolhardy, it was giving me returns to be a more self aware, worldly wise, mature human so I continued to invest & even do so now.
Maybe my portfolio selection has undergone a change now thanks to a few bad experiences in the past where I either invested too much too soon (more) or I failed to overlook a good opportunity (less).

And I do feel proud that I have become wiser to selection of my people – friends, colleagues, networking groups & others thanks to updating my qualifying parameters & accordingly updating myself + tastes. I definitely do not take things on face value any more & I definitely do not make an opinion about others or try to form a bond inorganically.

With People, it is best when it is ORGANIC!

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Sometimes, circumstances play a role in making that judgement or bond formation quicker but as a qualified and self aware human – one should understand those factors well! I feel this is the beauty of a human being always be able to prove it’s superiority over machines.

ADAPTABILITY & EMOTIONAL BONDING makes HUMAN > MACHINES

Am happy where I have reached so far in my journey – looking forward to explore More & Meet New interesting people before reaching my final destination.

I wish to become more quieter, observing, less expressing, A polished Digital Consultant (who is truly a PM at basics) Profile, socially more acceptable & enhance my intake of ignoring the unnecessary (Thickening of SKIIN – adding more Onion Layers Happily) !

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Listen & Understand..!

Listening is an important skill….

It doesn’t only happen with ears but with eyes, mind & body touch as well..!

Perhaps listening by eyes is the most important one – since they don’t lie. It is difficult to falsify what one sees from one’s own eyes – about surroundings as well as of others & if you can see through someone’s eyes then there is nothing beyond it.

Yes – learn to listen to be a more compassionate & successful human being in Life in general.

Those who are a well rounded personality & are in general appreciated by all are considered to be excellent with their people management skills & that is because they come across as friendly & compassionate to most of the people around. They tend to listen, understand others latent + expressed needs/wants better & faster and come across as supportive to achieve them.

This is a great skill set – even when talking to your customers, while analysing data of your business, it is important that you are able to connect the dots and able to listen, understand their issues to provide them a solution.

Same applies in relationships – starting with parents, siblings, friends, cousins, companion, spouse, in-laws, children : it is imperative that you listen & understand what is the person wanting to communicate. Where are they coming from & why are they saying that plus what do they exactly want & then how can you give them that basis your self awareness.
Many a times – you can’t abide because of circumstances & your own limitations and there is nothing wrong in being honest about it. In fact, straight forwardness is much appreciated by the mature & upright people & held in high regard when communicated in the right spirit & well within time. In fact the ones who keep people hanging & dilly dallying are not appreciated neither are those who turn their faces back after saying YES.

But here’s one more thing about Listening & Understanding – its a Long Process & Evolving one. One has to actually invest time & energy into it by spending time, observing them, their actions, their interactions with other people, their backgrounds of course, their words & actions, dreams, relationships, etc.
Its like keeping a hawk eye on Stock Market Blue Chips which are your Key Investments – sometimes it happens that a few are not visible with less information available but appear very interesting & worth every penny – I find them the most interesting coz few people will go for it for the effort asked & it can very much be the game changer. I have always gone for the obvious yet elusive – be in terms of choices of clothes, career choices, hobbies, people, etc.

Am sure, it is an evolving journey & I will adapt to grow better plus faster once am able to identify my areas of improvement. Last 1year or so has been a struggle with coming to terms to my feelings, personality & I feel I have taken leaps in terms of learning to be Patient, Perseverant, Humble, Positive despite everything crashing, Being Strong & Cool.
Still I think – I have distance to go in terms of controlling my reactions, feelings, expressing my needs, wants to those around me in a much more effective & acceptable way.

  • The expression whenever it comes (let it come to the last possible in peace or conflict after understanding situation & all perspectives) has to be straight forward – without any drama & iota of doubt, straight forwardly as possible. Learn to control your wants/ desires for some other good time – what is Right or Good for all will Happen any which ways! You are too small a being – remember in a world outside your being. You can control your inside world & never what happens to you or what happens to others around you.
  • Similarly, others views/ feedbacks are to be taken with the same feeling of it being their perspective – filter it out to sensible stuff while leaving the rest of it.
  • Learn to be consistent in all situations – good or bad, outside or inside, home or at work. That way you are self aware & in touch with yourself all the time & their is no conflict of personalities & thoughts. You shall be much more at peace with yourself.
  • Be Loving, considerate more & more towards others & always bring the +ve feelings first even in case of conflict – YES, IT HELPS & ITS THE RIGHT WAY. Be compassionate towards others issues, challenges, situations.

These shall be good points to kick off your remaining part of the year & build your personal or work lives! Get Going!

How Love is THE MOST Important Force!

Well – It is…

And it is important you never stop believing in that & the Person/Things you decide to invest Love in… It is important to invest your faith more than money, time in People/Qualities/Values/Hobbies you Hold dear to your Heart.

Its okay to have doubts, questions for the same & their value additions to your life + vice versa. But that’s when you decide to hold strong & go back to check the emotion which made you choose that & not something else.. Its important you remain Honest to that EMOTION & Grind to see the Other Side. Don’t give up easy as it’s giving up on your own self belief.

If it was a frivolous & a transactional Emotion e.g. convenience – it is bound to create ripples & doubts! However if the emotion is strong then all negatives are overcome mostly!

It’s important one sees one’s relationships like a mirror that why did you happen to be with that person – was it coz you were neighbors so you happened to spend a lot of time together & resulted in being married as this person was it. Then you should remain honest to that selection. If you happen to regret it later then you are doing double damage.

These emotions can be Pure Attraction, Loyalty, Duty, Responsibility, Faith, Deep connection or even transactional like Money, Fame, Sex, convenience, etc.
Just remember that the effect of the deepness or shallowness of emotion shall be the same as felt! Its a simple law of : “you reap as you sow”!

Its also important to Let it Flow & Not Hold on to tight for things to change…

I very strongly believe that this world RIGHT NOW really needs more such people who know how to love, care, give, believe truly and am not really talking about the traditional marriage way.
I mean two capable strong, successful people who can give + provide to one another’s needs. Who are not very demanding but understand one another in silence. People who have their own perspectives & yet can appreciate/respect one another’s.
Modern yet believe & trust in the old fashioned ways.

Believe … More with every Day

Especially when someone else or your yourself try to break it… Within yourself or in what you hold close!

Believe even more with every passing day!

You are learning & observing & adapting with every breath…

Sometimes when you think nothing is different in this moment from the last one… Think Again..

Don’t give up on this moment coz last one didn’t go as planned…

Make something new to feel pleased within yourself when you feel surroundings are the same…

That’s what happy people do! They believe more… They never give up on themselves or the World around… But they are adept at letting go what they can’t control! They learn to Let Go with the belief that if it’s meant for right then it will come back to them alright! That’s what wise people do well

They learn to Let Go with the Belief of everything falling into it’s right place at the right time… Pretty well..

We all know it’s tough & takes alot of strength, conscious effort & perspectives enhancements…Self Awareness too..

They adapt better & better as we go along! And slowly it becomes a habit – something unconscious but important!

Sometimes I feel it’s important to put what you know into practice more & more than just preach 😉 Karma is biggest for a reason..

Just keep growing & glowing…

TOP 5 Europe Moments.. I might need to stretch it!

Meeting Dr. Emily Bacon

Drinking Bar sessions with Nicole, Darcy, Emily, Chriss

Prague City Walk

Budapest Evenings

Krakow Late Night Walk

Berlin History Tour

Slovakia Sleepy Town Walks

Vienna Amusement Park Fun

Vienna Concert

Schindler’s + Auschwitz Guided Tour

Details + Pics later

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