How My Media Aversion Has Helped Me!

It was a hard thought decision but something I should have done long back to be a much STRONGER & MORE CONFIDENT Human Being! Yes You Heard It, Long Back!!

I stopped quite a lot of Media Inflows towards me (my ears, eyes, most importantly Mind), in order to do that I did the following :

  • Stopped Reading All the Media websites & Apps (TOI was banned long back, NDTV, IndiaToday, IBN, etc.)
  • Removed TV Subscription (Best Decision Ever)
  • Shortened Facebook time to <5mins/week & diverting the remaining time to reading, linkedin, twitter, medium on filtered interests/subjects.
  • Forming my Viewpoints towards everything based on my own Research (well judged resources + Authentic sources) rather than word services of others
  • Adjudging the Media, Film world, Cricketers in my life what they are – PRESSTITUTES!
  • Avoiding all so called friends/influencers who promoted the Above or spoke mostly about the same

This happened as a result of above :

  • The filtered content was self approved & self adjudged
  • Got more time to do my research & form my own opinions based on topics that I was curious about, which is much better than being involuntarily educated at topics of no interest or motivation
  • Found & Relied on much informed company of intellectuals & common believers
  • I could only focus on what I WANTED FROM MYSELF !! I COULD SEE MYSELF AS A CLEAN SLATE & JUDGE MY BREATHE, MY ACTIONS, MY WAVES, RAYS, ENERGY IN A COMPLETE IMPARTIAL LIGHT
  • PM, Startups, Tech, VCs, Design, Statistics, World Politics & Trade, Travel, Clicking, Values, Ethics, History, Human Psychology, Sports (Quality), Social Entrepreneur – these are subjects that I know am not going to leave till the end of my breath! So happy to have discovered them as interests, serious hobbies, passions.
  • I can see my Vision & Dreams alot more clearly & am much more determined than ever to achieve them by building small blocks & gathering people around.

Hope it helps others as well!! Peace for All, Amen.

 

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 9

AB Testing is a Cultural & Personal Choice

Ittakes a lot number of weeks of research into white papers of statistics, informative articles on application, Live blogs for examples hunting, speaking to relevant stakeholders in competition & outside companies to discuss & link it with your current situation & problem statements to finally conform on your Approach.

I did the same with AB Testing!

And in all fairness, I have to admit that this has to be one of the most Surreal experiences since I realised there was a missing piece I was not including in the whole Picture/Frame/Painting of Product Design Thought Process.

AB Testing is critical to make your Product/Campaigns/Analytics/ Development Decision making simple & obvious decision making come out with an astounding clarity once AB Testing is conducted.
Plus how important it is to be persistent & have patience with the tests (design, conducting, results) — to know when to stop & when to start again.

There are two places where conducting AB Testing is a MUST :

  • Once when the prototypes of your App Key Pages are ready & you must know the initial response to them from your target consumer personas.
  • Second, before doing the campaigns & scaling the features/products — knowing the intricacies details in the form of headline, text, image, theme, colour palette, etc.

A few things must have technical :

  • AB Testing tool —

for beginners : VWO/Optimisely like SaaS tool ;

for mature organisations : Building the capability from scratch

for organisations in between who wish advanced readymade tool — I would recommend the hybrid way by using an open platform like Wasabi which can be customised to your requirements.

  • Good Quality Team with understanding of Statistics, SaaS Tools, Consumer Behavioural Analysis
  • Data Mart/Warehouse with access to Transactional Data as well as Online Behavioural Data with necessary cuts for segmentation basis Business Intelligence

A Few things in terms of Soft Power :

  • Open Mind — ready to question obvious right answers (infact more if they are obvious)
  • Capability to deep dive & look at intrinsic details
  • Collaborate with different teams/people to check if the findings or the direction of the findings are correct — this in my understanding is the most POTENT!

Organisations must insist their people to only come to leaders once they have collaborative evidences to move in a certain direction.

It may so happen that after spending significant time also — you may not come to an conclusive evidence & one should be open & amiable about the same & not push for an evidence for the sake of it.

I must thank quite a few people for the same but most of all Booking.com to highlight that there is something missing in my thought process — the webinar by Lukas was really helpful!

Some Life Changing Moments

Writing some Life Changing Moments, Good & Bad :

  • Apart from coming into the Earth – being born in India, in an educated middle class family, in Northern Part of India, living in a thriving industrial engineers colony with families of different backgrounds, kids from different schools, different aspirations, mindsets
  • Since it was a partially Joint Family – so influence on my GrandMom & relatives being stronger
  • Admission into a Convent & adapting to its requirements – English speaking, strictness for discipline, competition for appreciation, emphasis on being a Leader
  • Playing with more boys in the colony -> resulting into being easily exploited & for no fault of mine
  • Exposure into Badminton Coaching & Theatre Classes – Perhaps the best aspect apart from being Convent Educated
  • Having some great friends like Nishu & Sweta Di for the reasons of mutual appreciation & good quality discussions Only
  • Not being allowed to pursue Badminton on an advanced Level made me quite sad
  • Some great trips to my Maternal Grandparents house – huge bungalow & amazing fruits to enjoy with loads of cousins
  • Moving to Ahmedabad – adapting to new school & friends circle (Uff! – toughness was a new feeling more so for emotional baggage)
  • Tough studies days – exposure to a bigger & developed city life!
  • 10th & 12th Board exams – > BTech admissions (you get exposed to systems & start disliking it there & then)
  • Some new set of people you come across & thinking about your career ahead! (Again UFFF! – This was perhaps one of the Darkest phases 🙂 since I felt everything I have done so far is a waste of everything)
  • Being Introduced to CAT ! <Yippee – 1> Discovered something great! & Totally fell in Love with it & was convinced to do it more & more!
  • XLRI admission & 2 years campus experience – It played a strong role in being who I am & what I hold dear to myself
  • JJMI Internship – Short & Lovely 🙂
  • Tata Stint – was not excited about going there but I think it turned out better than expected! <Travel, Click & Social Circle were found here>
  • Airtel & Snapdeal – They came & went like Firecrackers which shaped my profile for sure but also gave me some unasked pain! Its ok, No Pain so No Gain 🙂
  • Discovering a Permanent Friend in Krishna & Buddha -> Watching Mahabharat & Reading Gita is a natural healing process
  • Current Role Profile – No comments till I move to next role but I will always be thankful for it to give me a chance to build my Product Profile
  • Product Management & UX Discovery – Definitely Yippee -2 Moment as it has given me so much that I wanted to be & do in terms of professional space! I know this will be the path I want to be on & will take me towards my Ultimate Dream Realisations from here!
  • Much of my Travel + Click + Sports (Playing & Watching) + Social Entrepreneurship Moments have given me the Small Joys & Reaffirmations required at different turns of my life! Much Grateful for them
  • How my dependence on my Friends & others has reduced is amazing 🙂 Much more Thankful for that since I know I won’t allow anyone to hurt me emotionally or take advantage of me. How I have learnt to SelfCare & SelfLove & depend on my own instincts gives me the much required strength.
  • concert-768722_1920-1024x683

That VISION For Me!

Till I don’t achieve it!

Till I don’t remove everything that’s blocking me from achieving it…

Till I don’t make every change in my life to make that VISION a reality…

I won’t give it up…!

And achieving it while not letting your values dilute – is most essential!

That vision is me at peace, calm, happy, smiling, dressed in pastel shade indian clothes or loose western clothes with no fear, concern – just satisfied & positive for life ahead!

  • Global Product Role
  • Executive MBA
  • Healthy Lifestyle + Amazing Wardrobe
  • Financial Strength + Savings Build
  • Dream Realization
  • Product Initiative
  • SHGs Series
  • Agency MakeUp
  • CEO of Consumer Tech/ Product company
  • Family – small & happy, loving
  • Parents Travel + Bungalow
  • Dikku’s Lifestyle
  • Startup Cell in XLRI + Societies in SMC
  • Tourism Experience Transformation for true appreciation of history, heritage, culture, people, values, etc.

 

Human’s Stay on Earth

Have been thinking lately (these thoughts are definitely not based on any recent developments but are based on my observations, interactions, discussions, reading over the past known years).. am quite certain of following views as well :

  • I do not think that Humans were supposed to breed on this planet, this planet was (if) created then was meant for appreciation, wonder, happiness, peace, plentifulness, etc. As story goes Adam n Eve faulted & every one later are bearing the (black) fruits of it!
  • Coming on this earth, in which family, country, religion, etc. are not chosen by anyone. However what one believes, controls, speaks, acts, behaves, etc. are & should be owned by the individual herself/himself. Saying this is how it happens coz of background or circumstances is simply a poor craftsman
  • Now that one has come on this planet & got a life, body, mind, heart – one should make the max use of it to lead a fulfilling life which does not harp on any negativity, demeans others lives, compares, hurts oneself or others, etc.
  • Whatever life one gets – 10/30/50/70 years – one should lead a healthy meaningful life while trying to uplift others around, give hope/faith amongst others. Create & sustain happiness while discarding materialism.
  • In order to achieve this, one is gifted skills/knowledge/awareness which are to be made the most use of to uplift themselves as well as others around them. Acting selfish is going against the basic purpose of this life.

Future Push – Tech & Innovation!

Today I laid my hands on an article by HBR which am sharing here :

https://t.co/ISLUeum30c

Its matrix described gave me a lot of confidence & clarity on how to think for products & future roadmaps for yourself or company or society. Again Sharing here :

Screen Shot 2017-08-25 at 11.38.23 AM

Most of us (94%) are doing “Basic research” in this space especially at the middle & lower management level.

Some of us (5.9%) are doing “Sustaining Innovation” as Product Managers, Leaders & even in space which is not so well defined from problem statement or domain per se but we assume that this is the solution or expected world so lets go for it.

Very Few of us (0.1%) are trying to do Disruptive or Breakthrough Innovation. Elon Musk for sure lies in the Breakthrough space and so are some of the esteemed scientists in the technology, literature, economics, art, media, etc. spaces.
Breakthrough is really difficult to achieve of all – requires huge research, money, persistence, sharp focus, dedication, sacrifice @ personal, health, etc. level
Disruptive is still achievable if one has fair control on various variables like talent, opportunity, business model, money, knowledge.

So if I have to rate the various models in chronological order, I will say Basic Research + Sustaining Innovation are “all right to have” like the Must Have but not sufficient.
Disruptive is achievable while Breakthrough is really tough but yet possible 🙂
Anyone wanting to excel in any sphere/industry/role should have first two for sure as a constant practice like eating, breathing and achieve disruptive time & again (like 5 – 10 in lifetime) while keep aiming for Breakthrough as it will be extremely rare – one, if you are very lucky then two.

If you have achieved one break- through, then remaining three still are important but your job is done – that’s the AIM ! Great brands, companies, products are known for that one discovery. E.g. Infosys by NRN, Disney by Walk, Apple by Jobs amongst many others.

Some people achieve disruptive time & again e.g. Actors going for 100Mn then 200Mn, etc. marks for box office returns. Or great PMs able to fish out great products time & again, can’t call any names right now 🙂 E.g. Google as a company maybe

So here’s the mantra – keep adding to yourself with the first 3 & make yourself a Break through as a person or create a Break through company or work on a Break Through Product. Mostly in my case, first & last are more probable while middle one is a distant dream 🙂 Amen to all though !

Mithali Raj & Indian Women Cricket Team – A salute!

Who has not been impressed enough with the recent show of our ladies in the Cricket World Cup 2017 with their gallant march to the Finals by taking one world class team after the other down!

They took everyone by surprise with the inexperience in their team & played excellent knocks of 100s & taking multiple 5 wickets especially by Spinners. Indian team looked inspired, motivated & FRESH! They were wanting to go for the Kill & looking to WIN all the time.

Words fail me to impress Mithali Raj who has become a role model for me for sure with her cool headed & non interfering approach, solid knocks & smiling yet confident personality. Her body language exuberates Modesty, Dignity, Mental Strength, Defyness, Eagerness to prove all wrong against all odds.
Her story has impressed me & am sure so are the stories of 14 other girls who have come against various odds in their lives to perform at the big arena & become a world class player! Its not easy & everyone should know that.

In India, women sports is not really looked upon as a career option after so many years of Independence, Education. Though things have changed & we have had some national heroes like Mary Kom, Sania Mirza, Saina Nehwal, Sindhu, PT Usha, Dipa Karmakar, Sakshi Malik recently. But we are nowhere when compared to West & our culture, mindset has to go a long way to change for things on ground to change. Money shall flow, management shall improve if we get more & more acceptance from Society & Families at grass root level.

Perhaps this is the reason why I am so heart-broken at Ladies not winning the Cup. Rest am sure they have done more than their best & have made us so so so Proud while giving us so many moments to cherish & cheer for! Am still rooting for Women IPL to start soon.

Heart goes out to Mithali & Jhulan – am hoping against hope that they will give next World Cup another chance for us as they still have a lot to offer.

Rest am sure, things will change for the better! Amen

http://www.livemint.com/Sports/8W4aiIHSp1cFiiTMO0b44M/Mithali-Raj-and-Co-give-fillip-to-women-and-sports-in-India.html

StartUp Advantages – Found My Solace of Split Personalities!

Startups can be almost like On-ground Battles where warriors (I hope am in this category), soldiers, Army Generals come out with their weapons & unleash their true powers, diplomacies, tactics, strategies to simply come out Winning!

buddha-war

Everyone has a personality, a background, a history, her/his own talents + pursuits + motivations! Its exciting hence to come out a winner in a place where everyone is not fake!

Personally for me, its extremely acceptable environment because I get to be myself & not pretend to be constrained in chains which is the case with big Corporate Houses so Thank God for Startups for coming in our lives!

I know now some things clearly about myself which I will never compromise for anything/anyone :

  • Am extremely High Energy & Enthusiasm, I thrive in it
  • Am ‘almost’ passionate about my Work – I love living for it if I see a purpose in it else I love focussing on my health, family, friends, travel, photography, shopping, movies, music, etc.
  • I love being clear headed for myself + my loved ones & having simple, clarity oriented people around me who speak well, high, progressive & modern
  • I love being around self motivated, energetic & idea oriented people
  • I love new ideas, new projects
  • I have my own ways of managing things, people & situations and I like keeping it that way – Open to learnings from People I appreciate & Like but should be careful about the latter to not do it too much as well
  • I can’t take bullshit & not very good with managing that – got to working on defining the boundaries again & ensuring both parties honour it fairly
  • I tend to get self critical about my short term goals, long term purpose, even people which at best be avoided – Just #AvoidSocialism at personal level to push a greater purpose

I have also realised post working in StartUps & Corporate world for 7+ years now that the Game is all about Managing People & Yourself Basically. Deliverables, Results & Negotiation Skills, Achievements, KPIs, Projects, Ideas, Success become very subjective & actually more of a result if You manage the former Well !

One more of my recent sure shot finding are about top B-schools in the country having such different cultures of people (and the recent batches have really diluted the value) :

  • XL + IIMC have cooler & people oriented people
  • IIMA have too hard task master oriented people
  • IIMB are too serious, thorough, professional – almost similar breed to ISB
  • Rest are almost similarly inconsequential 😉

Zingography : Tech/Product/UX/StartUp Update # 6

Sometimes you are just out of ideas for simple reasons like you have been back from a vacation & too lazy to pick up strings again or things @ work are moving slower than expected or for even simpler reason that its too hot & humid outside to let you breathe freely 🙂

However, still leaving those reason behind – trying to push through the world we all Love to create & thrive in “Product-O-Tech” sharing some recent thoughts.

Google I/O was great, some excellent points covered :

  • Google Assistant on iPhone
  • Android Go
  • Google Lens
  • Google Home
  • Google Daydream
  • Google Seurat
  • Android O
  • Google Jobs
  • Google new AI chip for cloud storage
  • VR Headset
  • Google Transactions
  • 360 video on big screen
  • notification dots
  • more shared experiences in VR
  • Instant apps for everybody
  • Android controlling car

Seems Mr. Pichai is doing his Job well by pushing the agenda of Google Ventures while keeping the Google Main business – Search going up.

Meanwhile, Facebook CEO Mr. Zuckerberg also happened to give quite an impressive speech at Harvard & encouraging some interesting concepts on social equality, dream realisation, youth empowerment – this guy has to be Indian 😉 he talks a lot of Drama seriously.

Microsoft has also shown some serious plans for their AI & Surface laptops which tells they are in no mood to give in!

How does this whole calculate down – The serious Big companies are definitely going to push the agenda towards a more internet & tech empowered World – AI, AR/VR, IOT, Cloud, Big Data Solutions are going to rule the world.
But what they want all the time to make themselves relevant is understanding consumer behaviour around existing & new Tech, to take the adaptations deeper & make them acceptable for every market.

For me – that’s a bigger innovation to how to convince a consumer it is meant for you & help you to lead a better life coz then you have changed their lives forever.
And perhaps NO its not always correct for the Tech guys to take all the credit, time the Business People who actually make the ground ready & work for a quick launch & a quicker feedback, adaptations to get their due !
DEVIL LIES IN DETAIL 🙂

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