Its That Kinda India

Yes India is growing & India shall keep growing fast for next few decades! The standards of livings shall improve, the infrastructure shall go up, Businesses shall prosper, education & qualifications shall go up!

There will be alot we will miss & complain – but lets keep that for some other day!

Today, I wish to mention that how Different India will be once it grows up more! We have examples of plenty of developed economies in Democracy & Communist spaces – USA, Europe, Singapore, Hong Kong, Japan. But India is coming up different – very different from others.

The colours, shades of Culture, Family orientations, Concerns/Fears form very much part of the pattern developing!
It does seem confused many a times – not here neither there. You see alot of aspirations, a lot of efforts not getting completely through, alot of announcements at govt & institution levels, alot of drama in the names of celebrity lives, the great divide between the few privileged & majority deprived, alot of arrogance & over confidence at Youth level, etc. etc.
But it seems to be GIVING ITS OWN FLAVOUR to the whole story!

India shall be dominant in many spaces for sure – Sports, Fashion, Movies, Technology, Health, Medical, Manpower, Agriculture, etc. etc. – everything will have its own roadmap period to achievement & some even might not however the lives of everyone shall be improved without differentiation & that is a DREAM we millennial have grown up with!

Regarding my own space in it – am sure there will be one amongst many 🙂


Celebrity Diarrhoea!

Had to write this to get it out of my system!

These days when the economy is on a sort of stand still & not much movement is happening on the policy decision making after a few biggies like Demonetisation, GST, Jio, Patanjali – it looks like the media especially the Digital Media is hell bent on making someone a Hero & creating content around them! They are making anything around a movie ‘star’ or a cricket ‘star’ a national event & wish everyone involved to be following every hook, step, twitch, bowel movement or what not! Am Sorry! Spare me the least!

When I open my newspaper – I want to read actual news in politics, economics, public policies, education, rural reformation, science or even art, literature. But this celebrity worship syndrome (CWS) that the media seems to be suffering from & want to infect the remaining sane audience is just not cool, so very unhealthy.

It has reached to the level that am afraid of opening my Google Feed News, Youtube Feed, Various News Channel Feeds, websites – am also sceptical to meet some of my wannabe friends & other immature people, who cannot help but discuss Celebrities & their wonderful lives. How their lives are perfect & how we are made to feel worse. Am sorry again, I refuse to be part of this shanghais! #SpareMe again!

I anyways have started to lose a lot of respect for the internet generation & the Smartphone generation (15-28 yrs old, well provided for the first 3 needs on Hierarchy Pyramid) who seem to be hell bent on only following what looks, sounds, appears “COOL” & have stopped understanding the harsh parts of sacrifice, hardwork, dedication, mental toughness, focus, attention span deficiency! But they are hell bent ambitious & know how to get their work done.

Current Digital Media & this “COOL” generation are a lethal combination who shall take our social, mental, physical, financial, economical sensibilities to a quick down trail very soon! #SpareMe

Mithali Raj – Second Blog in 6 mths!

This article made me write a 2nd blog on her!

I feel so much common with her that its difficult to describe in words. The struggle, standing up for self, not giving up on one’s values, keeping parents & performance first – these are the simple but strong values that middle class girls in India from 80s & early 90s were brought up with.

So many of them gave in to marriage, materialism, shallowness for reasons unknown! Yet it feels so RIGHT when a few of them make it to the TOP & wish to be raring to go even more – Mithali Raj, you inspire me to not give up despite all hardships & disappointments and am most thankful to you for that.

Second, you inspire me how to carry myself with grit & humbleness!

Am sure you inspire so many others a lot more – my wish & pray that girls in India find a permanent place for sports in their daily lives for keeping fit & personality development. Also I hope more parents encourage their girls to not give up on sports!

Human’s Stay on Earth

Have been thinking lately (these thoughts are definitely not based on any recent developments but are based on my observations, interactions, discussions, reading over the past known years).. am quite certain of following views as well :

  • I do not think that Humans were supposed to breed on this planet, this planet was (if) created then was meant for appreciation, wonder, happiness, peace, plentifulness, etc. As story goes Adam n Eve faulted & every one later are bearing the (black) fruits of it!
  • Coming on this earth, in which family, country, religion, etc. are not chosen by anyone. However what one believes, controls, speaks, acts, behaves, etc. are & should be owned by the individual herself/himself. Saying this is how it happens coz of background or circumstances is simply a poor craftsman
  • Now that one has come on this planet & got a life, body, mind, heart – one should make the max use of it to lead a fulfilling life which does not harp on any negativity, demeans others lives, compares, hurts oneself or others, etc.
  • Whatever life one gets – 10/30/50/70 years – one should lead a healthy meaningful life while trying to uplift others around, give hope/faith amongst others. Create & sustain happiness while discarding materialism.
  • In order to achieve this, one is gifted skills/knowledge/awareness which are to be made the most use of to uplift themselves as well as others around them. Acting selfish is going against the basic purpose of this life.

Mithali Raj & Indian Women Cricket Team – A salute!

Who has not been impressed enough with the recent show of our ladies in the Cricket World Cup 2017 with their gallant march to the Finals by taking one world class team after the other down!

They took everyone by surprise with the inexperience in their team & played excellent knocks of 100s & taking multiple 5 wickets especially by Spinners. Indian team looked inspired, motivated & FRESH! They were wanting to go for the Kill & looking to WIN all the time.

Words fail me to impress Mithali Raj who has become a role model for me for sure with her cool headed & non interfering approach, solid knocks & smiling yet confident personality. Her body language exuberates Modesty, Dignity, Mental Strength, Defyness, Eagerness to prove all wrong against all odds.
Her story has impressed me & am sure so are the stories of 14 other girls who have come against various odds in their lives to perform at the big arena & become a world class player! Its not easy & everyone should know that.

In India, women sports is not really looked upon as a career option after so many years of Independence, Education. Though things have changed & we have had some national heroes like Mary Kom, Sania Mirza, Saina Nehwal, Sindhu, PT Usha, Dipa Karmakar, Sakshi Malik recently. But we are nowhere when compared to West & our culture, mindset has to go a long way to change for things on ground to change. Money shall flow, management shall improve if we get more & more acceptance from Society & Families at grass root level.

Perhaps this is the reason why I am so heart-broken at Ladies not winning the Cup. Rest am sure they have done more than their best & have made us so so so Proud while giving us so many moments to cherish & cheer for! Am still rooting for Women IPL to start soon.

Heart goes out to Mithali & Jhulan – am hoping against hope that they will give next World Cup another chance for us as they still have a lot to offer.

Rest am sure, things will change for the better! Amen

Zingography : Tech/Product/UX/StartUp Update # 5

I have chosen a subject very close to my heart & mind since long …


I personally feel Creativity is great & has to be nurtured.. esp for the corporate space where one is chasing numbers, KPIs, KRAs & hardly has time to think consumers..

So one has to think Creative & Scale while at work or else in my humble opinion you are just not adding value!

I understand the importance of Business Philosophies, Business Visions, Business Leadership Styles with the exposure so far & lately have been reading a lot upon them.

But somewhere my mind tells me that only when one is creating something new & is able to convince internal, external stakeholders for the same does one take one’s company forward and via that the whole society/generation forward.

Let me give some example, Gandhi for all the controversial discussions around creating an emotional blackmail/socialism model was at least able to create something called AHIMSA that is being re-called by the global generations much later.. even if it is debated which is the whole purpose!

Similarly Invention of Electricity, Revolutions, Renaissance have seemed to be extremely tough brainstorming times but have been successful in pushing the society forward..

Since Ancient times, every Kingdom also has tried to nurture the art, dance, creativity, etc. for the free flow of ideas, thoughts, talents, etc. across geographies, caste, creed, religion but without beating the overall purpose of the Preamble, Constitution or Administration! So Welfare & growth of people first however give them a source of relief, outwardness, dream for a better lifestyle.

Even in our Indian Society –  we have the majority who is inspired by the Bollywood & its glamour which is not great always…  but point is anything new, disruptive always catches the eye & makes people inspired, think, talk, maybe even act upon (sadly the last one is toughest yet most critical).

I also feel, in a country like India with a population of 1.3 Billion & life dazzling, bazzling through roads & streets or now digitally on mobile phones – ideas emerge by the micro second, many repeat, many overlapping, many spoken, many hidden, majority waste 😉 a lot waiting to be implemented..

My personal Bias is towards the Rural Youth as I feel they see the root cause & really wish to resolve it – just need to be guided & supported to resolve it…

If somehow a Design Lab can connect with this Rural Thinking Lab – we have a SURE SHOT WINNER in hand ! Godrej has been able to develop one, time shall tell what kind of products & solutions come out of it.

Amen! GodSpeed!

Zingography : Tech/Product/UX/StartUp Update # 3

5 Key Design Principles : (As per Law of Continuation of UX)

  1. Similarity
  2. Consistency
  3. Proximity
  4. Uniformity
  5. Correctness/Authenticity

Also sharing some cool designs as its getting very Hot in Mumbai 🙂

As UX might seem simple to understand, its not at all easy to comprehend for implementation. One has to base answers on Marketing + Technology + Business & Creativity/Disruption/Innovation. Subjectivity can always be questioned & commented upon but a data & clear thought based approach cannot be rejected/neglected.

One should be able to gauge the trends & analysis patterns to suggest what changes need to be made! Be where the customers are or else customers will turn their fingers away from you very quickly!

Old Times – Old Charm

There is an old charm to the old world – very difficult to describe it, its something you feel. Its hidden deep and many a times marked by the dogmas of hindrance, inertia, not giving in however once these are set a side you find a deep aroma of peace, love, warmth, compassion, nostalgia and attachment – my growing up years in smaller cities & working in rural areas have given me something to cherish forever.

It is very different from the modern world where everything is out in the open & too much expressed or exposed where kids grow up too soon & know everything too well before they should.

It is a world where kids like Swami grow up – oblivion to the real world and only worrying about their mango trees, summer holidays & friends sprees. It is a world where kids truly dream in the night and wonder if that can be really achieved.

This world also has tough times and especially has tough people, situations and heartbreaking/disillusioning/dark phases. But that is how a true person of matter is made.

It is a beautiful world where trees are green, birds & butterfly fly free, rain,heat,winter come in shared proportions where a smile is met with a genuine smile and a Hi with a courteous Hello.
It is a Good World My Friend.

Dedicated to my Mom, Dadi & Naniji – who taught me how to appreciate the beauty of those little things.

(Just thought of this while going through Pandeymonium – autobiography of Piyush Pandey & especially his childhood chapter, the only person I feel truly knows Marketing in Indian Consumer Commercial Space)

India – a method to the chaos

This statement is quite casually put to explain the way India operates to people trying to understand Indian system. Even scientifically a lot of institutions have  tried to find justification to the above statement with no consolidated results to showcase so far. But it won’t be wrong to suggest that above statement DOES explain a lot what is wrong and still correct with Indian system. Someone can hear a song – “Phir Bhi Dil Hai Hindustani.. (Still heart is Indian despite everything).

The traffic is the first and perhaps biggest system management representation of how Indians operate, how they flung the rules, how considerate they are towards others. Not to say that everyone is bad or everything happening here is wrong as 1000+ people die everyday in India on road but as the optimist shall say 1crore+ people are saved as well :). The requirement is definitely for making traffic laws and law guardians ie traffic policemen/ladies more empowered – increase their salaries, make them more accountable, train them, help them in becoming no less efficient than an army officer or an investment banker for that matter.

Same can be said for law & order situation in India – the police administration, the judicial system are pillars without which any democracy or country will fail. In India, there are millions of ways of finding loopholes in here to find a way for yourself. A highly functioning country cannot afford to have 1 in 2 policemen who have oodles of pounds added around the tyre region who fail to empathise forget giving help to the needy. Again, a revamp with focus on their basic qualification, aptitude, attitude, fitness, salary structure is in the order.

Agriculture, Municipal societies, Education, Medical, Government services sectors are representing above examples’ chaos as well.

There have been a few sectors which have seen privatisation post the liberalisation policy of 1992 – Aviation, Telecom/Communication, IT services, Media, Food & Beverages, FMCG, Banking, Pharmaceuticals, Construction/Infrastructure are chief I can recall among others. These sectors have seen practices from abroad coming into implementation, a good level of competition to out do each other, high influx of educated youngsters joining them, consistent growth & contribution towards GDP, certain positioning at international scenario for India.
Not to stress that jobs in these sectors are in high demand at engineering, MBA and other colleges.

My country is great – nobody can deny or takeaway that from me. Am moment and again filled with the optimism for the highest notch that my country can reach. I am also one of those old school people who value the rich culture, family values, history values that my country keeps close to Her heart. Though what is required along with the Govt reforms is change of approach/attitude of my own countrymen/ladies – to not think of themselves first at every opportunity. In public places – think for the public too, while in a queue – keep your patience for others too, while driving or being driven – respect other people’s comforts/lives too.

Today, my country is highest growing nation in the world – its no mean feat achieved basis hard work of countrymen favoured by govt policies. Let us not stop till we are able to provide every single Indian anywhere in the world with clean food to eat, clean water to drink, healthy air to breathe, clothes to cover, shed to protect heads and few other basic amenities along with respect, dignity to withstand anything.

Love, Power & Amen!


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