How My Media Aversion Has Helped Me!

It was a hard thought decision but something I should have done long back to be a much STRONGER & MORE CONFIDENT Human Being! Yes You Heard It, Long Back!!

I stopped quite a lot of Media Inflows towards me (my ears, eyes, most importantly Mind), in order to do that I did the following :

  • Stopped Reading All the Media websites & Apps (TOI was banned long back, NDTV, IndiaToday, IBN, etc.)
  • Removed TV Subscription (Best Decision Ever)
  • Shortened Facebook time to <5mins/week & diverting the remaining time to reading, linkedin, twitter, medium on filtered interests/subjects.
  • Forming my Viewpoints towards everything based on my own Research (well judged resources + Authentic sources) rather than word services of others
  • Adjudging the Media, Film world, Cricketers in my life what they are – PRESSTITUTES!
  • Avoiding all so called friends/influencers who promoted the Above or spoke mostly about the same

This happened as a result of above :

  • The filtered content was self approved & self adjudged
  • Got more time to do my research & form my own opinions based on topics that I was curious about, which is much better than being involuntarily educated at topics of no interest or motivation
  • Found & Relied on much informed company of intellectuals & common believers
  • I could only focus on what I WANTED FROM MYSELF !! I COULD SEE MYSELF AS A CLEAN SLATE & JUDGE MY BREATHE, MY ACTIONS, MY WAVES, RAYS, ENERGY IN A COMPLETE IMPARTIAL LIGHT
  • PM, Startups, Tech, VCs, Design, Statistics, World Politics & Trade, Travel, Clicking, Values, Ethics, History, Human Psychology, Sports (Quality), Social Entrepreneur – these are subjects that I know am not going to leave till the end of my breath! So happy to have discovered them as interests, serious hobbies, passions.
  • I can see my Vision & Dreams alot more clearly & am much more determined than ever to achieve them by building small blocks & gathering people around.

Hope it helps others as well!! Peace for All, Amen.

 

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 9

AB Testing is a Cultural & Personal Choice

Ittakes a lot number of weeks of research into white papers of statistics, informative articles on application, Live blogs for examples hunting, speaking to relevant stakeholders in competition & outside companies to discuss & link it with your current situation & problem statements to finally conform on your Approach.

I did the same with AB Testing!

And in all fairness, I have to admit that this has to be one of the most Surreal experiences since I realised there was a missing piece I was not including in the whole Picture/Frame/Painting of Product Design Thought Process.

AB Testing is critical to make your Product/Campaigns/Analytics/ Development Decision making simple & obvious decision making come out with an astounding clarity once AB Testing is conducted.
Plus how important it is to be persistent & have patience with the tests (design, conducting, results) — to know when to stop & when to start again.

There are two places where conducting AB Testing is a MUST :

  • Once when the prototypes of your App Key Pages are ready & you must know the initial response to them from your target consumer personas.
  • Second, before doing the campaigns & scaling the features/products — knowing the intricacies details in the form of headline, text, image, theme, colour palette, etc.

A few things must have technical :

  • AB Testing tool —

for beginners : VWO/Optimisely like SaaS tool ;

for mature organisations : Building the capability from scratch

for organisations in between who wish advanced readymade tool — I would recommend the hybrid way by using an open platform like Wasabi which can be customised to your requirements.

  • Good Quality Team with understanding of Statistics, SaaS Tools, Consumer Behavioural Analysis
  • Data Mart/Warehouse with access to Transactional Data as well as Online Behavioural Data with necessary cuts for segmentation basis Business Intelligence

A Few things in terms of Soft Power :

  • Open Mind — ready to question obvious right answers (infact more if they are obvious)
  • Capability to deep dive & look at intrinsic details
  • Collaborate with different teams/people to check if the findings or the direction of the findings are correct — this in my understanding is the most POTENT!

Organisations must insist their people to only come to leaders once they have collaborative evidences to move in a certain direction.

It may so happen that after spending significant time also — you may not come to an conclusive evidence & one should be open & amiable about the same & not push for an evidence for the sake of it.

I must thank quite a few people for the same but most of all Booking.com to highlight that there is something missing in my thought process — the webinar by Lukas was really helpful!

My Thoughts on Companionship

Since this topic is a lot on my & my parents’ minds – I thought of exploring it better & structuring it for getting some key insights out!

As a kid, as far as I can remember – I have always enjoyed others’ company & guidance, infact it has been almost a shortcoming like every other kid where they look for approval of others in everything.
I have also enjoyed making special friends who I can confide in & can spend time with, share lunches, viewpoints, learn from, etc.

As I grew up – I started looking at it as a BIG cause for my well being & that is where I went wrong a bit. I started over depending for every small emotional & needs on others which resulted in unnecessary emotional baggage!

But there has been something that I have learnt about companionship – IT CHANGES with TIME. And I have always looked at future possible relationships with the thought that things can change anytime coz of no fault of either parties. So there is no point in stressing over something that is frivolous in its nature.
There is another fact I have learnt that with plenty of external responsibilities, expectations – it has become more & more a thing of convenience. Which people develop & then break off as per their convenience. Even I might have done the same to others UNKNOWINGLY coz I know I cant do it on purpose.

Most of the reasons I have distanced from others is because they have resulted in making me the kind of person I don’t wish to be (mostly clingy & emotional). And it has always felt right after distancing myself from most of them. Some of them I have tried to touch base again for some reason & they have been great or many have not depending on situations on both sides.

Hence I have decided to be extremely careful about where I would invest my emotional energies & how which I believe is a good sign. It is important that people are busy & passionate, achievers in their own rights in their own fields. There should only be some necessary attachment or need for support which should be provided when really required.

But mostly the Best Ideal Companionship lets you be the Best Version of Yourself that you can be! I don’t think its clingy, its downgrading, it maybe makes you think a bit at necessary times but I do think a healthy functional relationship is positive, encouraging & motivating, supporting for mutual benefit.

And my aim is that only in any of the relationship/ friendship I seek – I find it very suffocating when it becomes selfish & malicious, power play, abusive as these are not the traits that I have grown up with & permit to stand on value system.

And I have decided that I will not accept sub – standards come what may in terms of work, husband, friends, hobbies, any ecosystem associated with me. #GodSpeed #WillNotRelent

 

 

Some Life Changing Moments

Writing some Life Changing Moments, Good & Bad :

  • Apart from coming into the Earth – being born in India, in an educated middle class family, in Northern Part of India, living in a thriving industrial engineers colony with families of different backgrounds, kids from different schools, different aspirations, mindsets
  • Since it was a partially Joint Family – so influence on my GrandMom & relatives being stronger
  • Admission into a Convent & adapting to its requirements – English speaking, strictness for discipline, competition for appreciation, emphasis on being a Leader
  • Playing with more boys in the colony -> resulting into being easily exploited & for no fault of mine
  • Exposure into Badminton Coaching & Theatre Classes – Perhaps the best aspect apart from being Convent Educated
  • Having some great friends like Nishu & Sweta Di for the reasons of mutual appreciation & good quality discussions Only
  • Not being allowed to pursue Badminton on an advanced Level made me quite sad
  • Some great trips to my Maternal Grandparents house – huge bungalow & amazing fruits to enjoy with loads of cousins
  • Moving to Ahmedabad – adapting to new school & friends circle (Uff! – toughness was a new feeling more so for emotional baggage)
  • Tough studies days – exposure to a bigger & developed city life!
  • 10th & 12th Board exams – > BTech admissions (you get exposed to systems & start disliking it there & then)
  • Some new set of people you come across & thinking about your career ahead! (Again UFFF! – This was perhaps one of the Darkest phases 🙂 since I felt everything I have done so far is a waste of everything)
  • Being Introduced to CAT ! <Yippee – 1> Discovered something great! & Totally fell in Love with it & was convinced to do it more & more!
  • XLRI admission & 2 years campus experience – It played a strong role in being who I am & what I hold dear to myself
  • JJMI Internship – Short & Lovely 🙂
  • Tata Stint – was not excited about going there but I think it turned out better than expected! <Travel, Click & Social Circle were found here>
  • Airtel & Snapdeal – They came & went like Firecrackers which shaped my profile for sure but also gave me some unasked pain! Its ok, No Pain so No Gain 🙂
  • Discovering a Permanent Friend in Krishna & Buddha -> Watching Mahabharat & Reading Gita is a natural healing process
  • Current Role Profile – No comments till I move to next role but I will always be thankful for it to give me a chance to build my Product Profile
  • Product Management & UX Discovery – Definitely Yippee -2 Moment as it has given me so much that I wanted to be & do in terms of professional space! I know this will be the path I want to be on & will take me towards my Ultimate Dream Realisations from here!
  • Much of my Travel + Click + Sports (Playing & Watching) + Social Entrepreneurship Moments have given me the Small Joys & Reaffirmations required at different turns of my life! Much Grateful for them
  • How my dependence on my Friends & others has reduced is amazing 🙂 Much more Thankful for that since I know I won’t allow anyone to hurt me emotionally or take advantage of me. How I have learnt to SelfCare & SelfLove & depend on my own instincts gives me the much required strength.
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My Time is Yet to Come!

Hence it is important to believe….. With undeterred confidence..

Believe well & strong & in a non – deterring way

Let nothing make you think otherwise!

Do more of things that make you feel wanted, Loved, at peace, balanced.

Be indifferent to wants, desires, expectations, results, what next!

Just focus on doing your best in current moment & leave the rest!

Success/ Failure should be considered the same..

Doing your deed with dedication should be your focus.

Detach yourself from all that is false, just focus on God & your deed

It is important to remind yourself of these small things….

My two pence on a millenial working professional lifestyle..

I wanted to sort my head firstly & secondly wanted to create a repository for other to follow & me to revisit in later time.

First things first – Trust your instincts & follow your basics : this is the advantage today’s millennials have. They have seen economy liberalization, global brands, better quality education, social media. So one can trust them to make the right decisions for themselves & others. What they lack is the ability to drill & grill + patience. So a millenial who’s based in simple values & is globally well aware is most powerful.

Learn to be polite & humble + respectful

Believe in building things from scratch & do it despite whatever it takes without compromising on your values

Learn to treat disappointments & setbacks at the back of hand deal while working on whatever seems sensible.

Always be well groomed & well spoken of!

Learn to build healthy mutual respect based relationships & not those based on selfish interests, convenience, attraction, money, etc.

Do whatever it takes to keep yourself sane & grounded – good friends & family are all time helpful

Be authentic! Be yourself again whatever it takes…

My True Calling

I think I have written multiple articles on my Dream, Future Plans, What I like, etc.

In the same space, sharing that in the past 31 years or so what have I truly held close to my heart & what I feel am truly meant for :

  • SPORTS : I could have had a more elongated career in Badminton for sure had my Father allowed me. But it was not meant to be – I remember being unhappy by its absence in my coming years
  • ENTREPRENEUR : Carving my own path, leading the way comes naturally to me because of me being eldest in my family generation
  • TRAVEL : just leave everything to go-to wander & experience everything under the sun
  • CREATIVITY : to start off with something on my own
  • LARGE SCALE
  • SOCIAL UPLIFTMENT
  • VALUES & MORALES

Its That Kinda India

Yes India is growing & India shall keep growing fast for next few decades! The standards of livings shall improve, the infrastructure shall go up, Businesses shall prosper, education & qualifications shall go up!

There will be alot we will miss & complain – but lets keep that for some other day!

Today, I wish to mention that how Different India will be once it grows up more! We have examples of plenty of developed economies in Democracy & Communist spaces – USA, Europe, Singapore, Hong Kong, Japan. But India is coming up different – very different from others.

The colours, shades of Culture, Family orientations, Concerns/Fears form very much part of the pattern developing!
It does seem confused many a times – not here neither there. You see alot of aspirations, a lot of efforts not getting completely through, alot of announcements at govt & institution levels, alot of drama in the names of celebrity lives, the great divide between the few privileged & majority deprived, alot of arrogance & over confidence at Youth level, etc. etc.
But it seems to be GIVING ITS OWN FLAVOUR to the whole story!

India shall be dominant in many spaces for sure – Sports, Fashion, Movies, Technology, Health, Medical, Manpower, Agriculture, etc. etc. – everything will have its own roadmap period to achievement & some even might not however the lives of everyone shall be improved without differentiation & that is a DREAM we millennial have grown up with!

One thing is very clear that there is a huge section of Flamboyancy which has found its place in the Indian Social Fabric – lead by movie stars, cricketers + league sports (I would love to slip in National Women’s Cricket & National Football Team), Industrialists, Fashionistas which could be too much into your face many times but it also provides the much needed energy & visibility to Keep Performing, Going, Life in general.

My wish – there was enough importance & visibility & encouragement given to the process + effort that goes behind making our Country Great in fields of science, engineering, administration, law & order, etc. Its these struggles & how people excel despite this is what defines Human Success in my opinion.

Second thing very clear to me is that there is this huge section of aspirational middle class audience which wants fast fame, fast growth, they want to emulate these so called “media created stars” in terms of lifestyle, relationships, fashion genres, etc. It looks very scary & downhill for me + am sure there is a better way to attain that.

Regarding my own space in it – am sure there will be one amongst many/few 🙂

My Own Thing.. Stamped MS

I just want my own things….. I don’t wish to compare or discuss or envy or even boast!

I just wish things to happen the way they should for me….

At Work : Create some great Products with Great Funny & Intellectual Beings… Grow Gradually without any conflict & envy…. Significant enough to be noticed as an achiever & a Happy Good one!

In Family : A happy, motivated Soul with a sense of Objectiveness! Small Loving & Supporting Family who Love doing their own things & still enjoy look forward to doing things together! Everyone is Proud of each other & themselves.. Comes across as Pvt & still Social to Others around. Very Much at Peace

Husband : Someone Loving, Caring who believes in Simple things & is an old soul yet Fun in contemporary times! Passionate about his own things & supportive of mine. Patience to be a virtue, Smile to die for!

House : A small cozy yet Modern abode which loves to welcome one & all – smells of warmth & bondings!

Hobbies : Hasn’t Travel & Click become too cliche` .. Still they do form my very strong Pillars along with Reading, writing! & Yes Sports

Passion : To create & execute Product Ideas for different use case bases

My Own Ventures : Agency + Dream Realization + Product Startup + SHG + VC + Startup Cell in own alma mater!

I just things to be stamped with my own individuality! AM YES!

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