Have 0 Resolutions, 100 More Dreams!

Yes! Dreams Work!

Visualise them, clearly, cleanly & with no references nor influences. See them with a Happy & Relaxed Mindset with no pressures & no desires. Just visualise where You See yourself doing what, with who!

It is important that you see your Dream Vividly & Stay Honest to IT all the while.

Believe.

Now find steps to reach them & Get after them Non – Stop with complete focus & belief.

Surround Yourself with People who will be happy to see you there!

Be Patient.

Yes, its that Simple – Dream, Be Focussed, Find Steps, Work incessantly & Surround Yourself with Right People.

All Your Dreams will come True Like A Brightly Lit Sky Full of Stars & The Moon! Just Believe & Be Focussed.

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Changing faces of Us & Our “Friendships”

Hello! So am back to write after a small self forced hiatus 🙂 It feels good to see the words flowing from your brain to your fingertips & appearing in front of your eyes again!

Life has been a bit different with the new role & hence the changes – its weird that how my Life has undergone so many changes around the job roles I have done in past few years. Shows good that my job profile is the most important thing for me in these years but bad that am not able to keep my own personal life in control to be unaffected with changes around it!

I do feel certainly that I took time to find MY SHOE FIT.

But am glad I tried so many different ones & then finally found my best fitting, comfortable ones that were customised to my needs. Did that with my lifestyle, career & now am optimistic of same happening for my Life Partner.

Now coming to the subject of “Friendships” which has been my favourite subject unconsciously since childhood days.

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Emotion is one of the strong things that I was introduced to as a kid during my growing up years – valuing your family, respecting your elders, always speaking good, believing in God & the values, understanding our history & ancestry to learn good practices.

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So I could never forget it!

And I always valued it a lot wherever I found it – it was like me becoming a gemstone expert & start wanting to polish the gems as soon as I locate one during my education, travel, professions, social circle, etc.
What I also figured out with relating to emotion was that investment was not foolhardy, it was giving me returns to be a more self aware, worldly wise, mature human so I continued to invest & even do so now.
Maybe my portfolio selection has undergone a change now thanks to a few bad experiences in the past where I either invested too much too soon (more) or I failed to overlook a good opportunity (less).

And I do feel proud that I have become wiser to selection of my people – friends, colleagues, networking groups & others thanks to updating my qualifying parameters & accordingly updating myself + tastes. I definitely do not take things on face value any more & I definitely do not make an opinion about others or try to form a bond inorganically.

With People, it is best when it is ORGANIC!

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Sometimes, circumstances play a role in making that judgement or bond formation quicker but as a qualified and self aware human – one should understand those factors well! I feel this is the beauty of a human being always be able to prove it’s superiority over machines.

ADAPTABILITY & EMOTIONAL BONDING makes HUMAN > MACHINES

Am happy where I have reached so far in my journey – looking forward to explore More & Meet New interesting people before reaching my final destination.

I wish to become more quieter, observing, less expressing, A polished Digital Consultant (who is truly a PM at basics) Profile, socially more acceptable & enhance my intake of ignoring the unnecessary (Thickening of SKIIN – adding more Onion Layers Happily) !

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What is up with the WRONG Celebrity Culture?

I do think that most of the people on earth do not know how to spend their time!

I do not claim that I do that myself but I definitely do not think that only Idol/Individual Worship helps anyone from personal experience! When I say Idol worship, it includes a known human face worship as well!

It’s good to have ideals – personal as well as public related, but to put a face to it or give a human that personification of those age old + modern evolved idols should be TREATED CRIMINAL. I repeat, HeroWorship in any form and shape should be a CRIMINAL OFFENCE.

What happens is that in doing so, one is empowering a person (made of bones, skin with emotions, thoughts, needs, desires like us all) to be the KING/QUEEN or GOD – You are by default telling him/her/it to rule them, control them & you have to follow them unquestioned coz you chose them unquestioned.

Let me also specify that in world terms – my problem lies with Global Leaders chosen by default system/process and in National terms with Male Cricketers, Movie Stars (not even good actors just celebrities), family owned industrialists, politicians, beaurecrats & their kids.

They treat public, democracy, media, judiciary, legislative bodies, Law & order as pawns to their wills & fancies. Perhaps it is a very age old problem running but with today’s times of more confident youth who are selfish (lets admit it) and don’t give a damn about anyone/anything plus more scrutiny thanks to social media & outspoken-ness of public – I do wish this UNWARRANTED POWER OF SO CALLED POWERFUL PEOPLE to go away!

I want more and more people & new systems to stand up to such powerful individuals who bring their individual interests first & public welfare/ social welfare last!

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So what’s the solution :

  • More vigilant, flexible & faster system biased towards social welfare, public opinions backed by data & figures of qualified sources to take centre – stage (yes yes, its always subjective but there are models still). To have other institutions follow these system & not rally around eyeballs.
  • Educated & qualified public (who understand that this celebrity culture is doomed to put society to fail) to Speak Up & Take Ownership. It has always happened in history in all forms & there is no reason why people who attract others based on their flesh & faces should be respected & not on simple basic skills. Parents & Schools shall play the most important role.
  • Media Content control mechanism – there is so much need for Media to be told that public are no fools & they can see through their intentions of putting up a story so better make those intentions clean & RIGHT! This should be done at all levels & channels – we need more powerful regulated bodies linked to Public systems (indirectly to Democratic powers)

Honestly, am not so sure if I will see the above moving in my lifetime but will be good to see some sort of beginning made towards it.

Social Welfare on my Mind

Yeah, social welfare is always on my mind without doubt!

This is the space I wanted to be in since a kid & this is the space I aspire to be in post making some money, network, resources, skills for myself.

It motivates me, it guides me & most importantly find the true me when am lost! It also helps me connect with some amazing people & also learn to be a better person on regular basis without boasting.

It brings a sense of duty, a sense of balance to the whole Capitalism drive inside us – it makes me see things in a quiet, deep & well meant light. It doesn’t let me give up when am down & out – it makes me prevail the goodness & badness with same virtues : fortitude, temperance, prudence & justice.

Moreover, technically it helps me build some interesting models based on key human behavorial insights. It helps in keeping people like me who are city dwellers (mostly out of choice for lifestyle, jobs) understand the deep & true rural/small City simplicity connect!

How I want to incessantly work for the same & build something that outlives me forever.

Somewhere my ideal model is – within the walls of liberal capitalism, the values of socialism & simplicity to flourish.

Goodness in History!

History always fascinates me! (Such a Young Sheldon inspired line ;))

Because of the stories, because of the varied characters, their intentions, motives, emotions – it is always interesting for me to hear & read, discuss about Roman/ Greek Culture + Renaissance + Industrial Revolution & Indian, Mongol history along with cultural, social changes.

Its most fascinating for me to imagine how the times & the people were in those times & how it has resulted in creating new world order. In my experience, as much one learns about the history & culture better – they are able to do better with current space as the understanding for present increases & what all is feasible for future becomes better.

One may argue that it limits your understanding about possibilities but for me it only works as an inspiration for the imaginations in my head.
I feel, since the life was much simpler before even if it was less safer and hence people had more time & less distractions towards focussing energy what they wanted to do. Hence one sees the efforts people put in inventions, discoveries, writings – the quality of thoughts, the depth of meaning shows.

So it’s not correct to discard the history & learnings altogether.

Even in my space of technology & business – I do see there are enough examples of great technical inventions, business models, good companies, leaders to provide learnings for current & future generations.

Perhaps this is what education/ qualification/ degrees provide – enough examples, inspiration, insights for the subject one is interested in. The motivation/ inspiration/ new ideas/ in depth findings, etc. are supposed to be brought by oneself towards their own causes. Also the dedication to keep on going to create your own path is to be brought by one’s own life story.

An example worth noting is how America has been able to bring up some strong models in almost every field of Technology, politics, economics, social welfare, cultural celebration, policy making, justice, media setups, etc. That’s because of the true advancement it made during the 40s, 50s in setting the foundations strong for a society which is fed on innovation, independence & human excellence. That way one has to appreciate American forefathers.

Absolutism vs Relativism

A lot of Youngsters must have explored this topic especially after reading “The FountainHead” – Your High School & Graduation Years are the times when you explore such ideals, socially accepted norms to understand them better so which path to follow.

I recall doing that myself starting at the age of 15 years & somewhere found the answer in being self dependent, financially independent, emotionally self reliable, socially responsible, well-read + travelled as my answers amongst other thoughts. Reason being that only in being free of other’s influence (most of it is financially rooted) can one choose the best for self & others. And hence all my efforts have been to deem myself resourceful enough to have my own perspectives.

I won’t deny that it has been difficult remembering these thoughts all the time despite knowing them intrinsically. Being emotionally (beliefs + trust) defeated at work & personal level has been the most difficult to manage/ navigate through.

Coming from a secure small loving family & industrial colony setup in a small city, I had challenges dealing with people’s perceptions & people’s intentions/ expectations plus I didn’t know how to maintain the balance between that & my own objectives/ beliefs.
Somewhere the belief that letting things ‘be’ in uncontrollable situations is the best thing to do. But how it can impact you & what changes it can make in you – I was always sceptical of that. I was not sure if I am emotionally that deep or aware to be able to manage the wrath being thrown at me.

Somewhere, making myself travel & explore different regions, people, cultures, relationships, situations was one of the ways I felt I can help myself understand Life & hence self better – am glad I did that.

This tells me loud and clear to KEEP THE CORE ABSOLUTE! KEEP THE CORE CLEAN for you to refer to it anytime & feel Good & Confident.
It’s the Layers that you have to develop & manage – the various layers of protection/ disguise which can be discarded/ transformed/ thickened/ softened/ added as per situations. They don’t mean much if Your Core is true & honest.

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Most of the world, times, people, situations (Especially social, financial, transactional) can be dealt with the Layers Interaction so let it be judged/ commented. They Have to be Thickened to not let unnecessary things penetrate even emotions, empathy! THICK-SKINNED IS THE MOTTO!
There are only a few which bare your soul for the world – music, love for few chosen ones, values/beliefs, travel + clicking and that true connection with the SuperPower.
Your Work, Personality, Perspective, Interactions are a byproduct of the above two which showcases them.

So nothing to worry or be sentimental about – this world’s system has been long created before you were born & there are lots affecting it all the time beside your own space. Best you can do is to play your role fulfilling while trying to make your mark via your Core + Layers Cohabited System! 🙂 Amen.

The 4th Dimension – TIME

Science is Guided by Spiritualism … Spiritualism is ably supported by Science!

TIME! Its the mightiest… The most Powerful!

  • It can do the impossible
  • It can Grant you Miracles – never imagined
  • It can make hurdles appear boons never imagined

At times – my sense says that all you are trying to do most of the time is convince Time to be on your side. All you are trying to tell Time is that am Good & hence be gentle on me.

But nobody can fool or lie to TIME – as it sees through, through & through! You can’t be drinking most of the time & then complain about gaining weight or losing concentration or about shivering hands later on.

So here is how TIME can be on your side :
– Be Consistent with who you are & who you wish to be
– Be Persistent in what you want from life
– After this, there is not much you can do – Believe in Time & Let it Be!

Yes its that simple but never that easy to follow. Because there are demons (Self created, society adapted, unnecessarily thrown at you) on daily basis which you have to fight – more mentally than physically. They make the above 3’s strengths weaker. Hence it is important to Believe – strong & with Patience.

Here is something which I have acquired recently which helps me :

  • Looking back at Historical characters – the few ones I admire from mythology, medieval + modern periods & studying their responses to various situations – good & bad. This is a childhood fascination which has become more vivid & I have somehow started relating with them on human level more than leader or figurine level.
  • Choosing a few strong personalities with impacts – mostly female (As I understand that emotion is tough to avoid for them too) in fields which I relate a lot with – Sports, Services, Journalism who are fighting for the Right at the same time fighting in male dominated spaces to be their own best versions. But am particular about not selecting Females with connects, wealths, privilege or other non- conformists ‘starting grounds’ as it makes the whole study biased.
  • A few other role models in my personal, work life to relate with & understand me by, while understanding that no overlapping can be 100% true.

I do not state that these are the only ways by which Time can be controlled or befriended at best – but I feel by doing above I feel much in control of my own demons to face the Swings of Time Reels!

Happy Weekend Everyone!


The Past is over, no matter how you look at it. The future is only anticipated on the basis of your past experience. What you completely overlook in your emotional involvement with what is over and gone… is the Present, which is the only time there really is. The Present is the only time in which you can experience the whole Universe. It is the only time in which you are happy and free and alive. The Power of Now holds everything you really want, and everything that is real. This is the essential message of awakened teacher, Eckhart Tolle in his bestselling books, “The Power of Now” and “A New Earth, Awakening to Your Life’s Purpose,” which is also the universal experience that A Course in Miracles reveals.
The thing to remember is that the transition from time to eternity does not occur through death, but through a change of mind about yourself and the purpose of the world. Be assured that this is not a sacrifice, but a joyful glad return to the natural state of the wholeness and freedom of your mind.
We are made whole in our desire to make whole. Let not time worry you, for all the fear that you and your brother experience is really past. Time has been readjusted to help us do, together, what your separate pasts would hinder. You have gone past fear, for no two minds can join in the desire for love without love’s joining them.-A Course in Miracles

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ZINGOGRAPHY : Tech/Product/UX/Startup Update # 10 – PM ToolKit

Please consider every PM to be a works-person, who needs tools apart from their skills to do a good job out of a situation!

Every worksmith/ carpenter/ chef, etc. is incomplete without their toolbox so its important as a Product Manager to be sure of your own sharpened tools basis your experience, intuition, comfort/compatibility, etc.

I also have now worked for 8+ years in different Products domain starting with Data, OTT, E-commerce, Retail Channels (B2B + B2C), Media, Food, Jewellery, FMCG, FinTech, Travel/OTA, AdTech, Transportation (Cabs/Trucks), etc.
And from my own & other PMs experience – let me share a list which I find is useful for one & all. These are compiled basis checking with other industries & PMs as well :

  1. Research Tools : SurveyMonkey, Google Forms, TypeForm
  2. Current Situation + Need Gap Analysis : Porter’s Frameworks – SWOT, 4P, STP, 5 Porter’s Force
  3. Project Management : Asana, Jira, Trello
  4. Team Management : Slack, Basecamp
  5. MVP & Road-mapping : Asana, Aha, ProdPad,
  6. Spec Writing : Word, DropBox Paper, GitHub
  7. User Scenarios Mapping : Excel, Smaply/StoriesonBoard
  8. Designing : Invision, Iconjar
  9. Coding/ Development : GitHub
  10. UX : Prototype,io, Axure
  11. Team screen sharing + feedback incorporation : Zeplin, Intercom
  12. AB Testing : VWO, Wasabi
  13. Analytics – Front End : Google Analytics, Firebase
  14. Analytics – Middle ware : Moengage, Clevertap, Appsflyer
  15. Analytics – Back End : SQL, ML Tools
  16. Campaign Management : Adobe 360
  17. Targeted Campaigns : Targetting
  18. Revenue + P&L Management : MS Excel Macro

Apart From this – the must have ingredient almost like Oiling is 5-6 hours of Reading, Networking, Experimenting, Failing, Sharing, etc.

All The Best : Let the Magic Begin!

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Is India even close to the #MeToo Movement?

There has been some recent discussion in Indian Media regarding how India needs a #MeToo movement! I can’t help but agree. It makes me feel sick that how a Female is made to feel so little physically, mentally, emotionally, psychologically basis her Gender/sexuality/ right to expression.

I had been feeling very strongly about gender discrimination for a very long time now and since #MeToo movement last year it only became more firm that expressing it & agreeing formally with system + stakeholders is the only constructive way ahead. Today’s Freida Pinto’s Post made me want to write this blog much more in detail.

As a middle class growing girl in India – one has to go through several weird experiences (even boys have to go through their own share of experiences but), am talking about the socially avoidable & enforced ones because of limited mindsets of people & historically dragged dogmas.

When one is touched inappropriately ; when one is made to shut up again n again ; when one is looked upon differently especially at their boobs & V-part; when one is not expected to do well in Sports or Studies ; when one is not expected to enter Kitchen during “that time of the month” ; when one is made fun of for asking equal treatment ; when one is not expected to carry her own bags or taking care of herself while travelling alone or completing her own projects/ assignments without their male counterpart (Father/brother/friend/ colleague/husband/son/ etc.) – THESE ARE CONSIDERED NORMAL EXPERIENCES in our Society!

SHAME ON SUCH PEOPLE – who let it happen
SHAME ON SUCH PEOPLE – who go through it quietly

SHAME ON SUCH PEOPLE – who scheme, perpetuate it knowingly or unknowingly

SHAME ON SUCH PEOPLE – who encourage & create an environment for such experiences to happen
SHAME ON SUCH PEOPLE – who laugh about it & make fun about it
And Most Importantly, SHAME ON SUCH PEOPLE – who do not raise it to right authority

When I say People – I mean girls, women, parents, family, husbands, everyone.

There is no Other way to deal with such behaviours/experiences but by being vigilant & aware to immediately raise the bell at the right authority and at right time. Also keep raising the issue till a resolution is found. To make it mandatory to make the system listen to you & give you justice. You are a human at the end of the day & deserve nothing less especially basis your gender.

I feel so burnt up inside when I think of what an emotional torture it must be for the girls, parents especially to be made to feel inferior & discriminated because of her Gender! If a city, educated, professional girl is made to Shut Up – Imagine the plights of those who are poor, unaware, ignorant.

To be Told this is acceptable is the Last Thing at least I will Take! I am ready to put in extra hours, ready to push my limits to extra miles but to be made to feel humiliated, uncomfortable, harassed or not respected for being myself is not acceptable in my Family, Social Circle, Office Environment or anywhere I decide to Breathe.

Am not for a loud, conflicting, verbose or hormonally high environment either – am all for Peace, Respect, Love, Humour, Smiles, Nods, Success : BUT not at the cost of Women or any race/caste/creed/color being sidelined.

So does India or the World or any society needs a #MeToo movement repeatedly – Hell Yes! Will there be negative repercussions of the same – Could be but the +Ves are far more especially the Noise, awareness & the empowerment to be yourself.

ENOUGH IS ENOUGH!

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