appreciation, bigger picture, Business sense, confidence, creativity, design solutions, Digital Products, digital world, DigitalIndia, digitization, economy, effort, faith, future, growth, happiness, learning, lessons, Life changes, New Product Development, Online Product Solutions, PM, product solutions, ProductManager, StartUp, technology, ThinkConsumer, ThinkCustomer, thoughts, UIUX, user experience, user interface, very important

Zingography : Tech/Product/UX/StartUp Update # 2

My approach for a product manager/growth hacker/online marketer/data scientist :

  • Do loads of research – Humoungus – Primary, Secondary – for a good 1/2 months continuously via diff geographic & sets.. and keep on adding to your thoughts
  • Form your vision – short term given the current circumstances & long term where you see your product in next 3-5 years
  • Work towards it – getting processes, resources & adding 2-3 key innovation tests to it…
  • Keep a constant tab over all key actionable (make it 80 : 20 rule) – work mornings, nights, weekends but ensure control over non – negotiable points
  • Heckle well with all stakeholders from tech, alliances, marketing, vendors!
  • Get it LIVE & Optimise it basis customer feedbacks..
  • Launch it in the Mkt… with some exciting proposition & create a classy differentiated campaign as per the need
  • Measure the performance & Optimise the campaigns…

User Interviews->User Personas->Task Flows/User Journeys->Information Architecture->Navigation Models->Wireframes->Interactive Wireframes->UAT

Please feel free to reach me on LinkedIn, Twitter, Medium @ mishasinghal

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