Let the Performance Come from the Gut!

I remember my Mom being an amazing Singer & Singing being her only indulgence apart from the daily household work!

I also remember her being very nervous before every performance & her Sir + co-performers giving her confidence before & during performance.
What I distinctly remember is that after every performance, the audience used to be stunned with her melody.

I used to wonder how – when she’s so nervous & I have hardly seen her practice at home, how do people go WOW with her voice.

Its much later that I realised, that performances need to come from the Gut to make an impact! Let it be an honest performance for it to be a great performance!

Also a quick mention for Pooja Sharma aka Draupadi for coming back from Hiatus.. Thank God & Thank You!


Zingography : Tech/Product/UX/StartUp Update # 2

My approach for a product manager/growth hacker/online marketer/data scientist :

  • Do loads of research – Humoungus – Primary, Secondary – for a good 1/2 months continuously via diff geographic & sets.. and keep on adding to your thoughts
  • Form your vision – short term given the current circumstances & long term where you see your product in next 3-5 years
  • Work towards it – getting processes, resources & adding 2-3 key innovation tests to it…
  • Keep a constant tab over all key actionable (make it 80 : 20 rule) – work mornings, nights, weekends but ensure control over non – negotiable points
  • Heckle well with all stakeholders from tech, alliances, marketing, vendors!
  • Get it LIVE & Optimise it basis customer feedbacks..
  • Launch it in the Mkt… with some exciting proposition & create a classy differentiated campaign as per the need
  • Measure the performance & Optimise the campaigns…

User Interviews->User Personas->Task Flows/User Journeys->Information Architecture->Navigation Models->Wireframes->Interactive Wireframes->UAT

Please feel free to reach me on LinkedIn, Twitter, Medium @ mishasinghal

Zingography : Tech/Product/UX/Startup Update #1

Starting today, I will be sharing the articles I appreciate for the subjects which I came across during the week :






View story at Medium.com




View story at Medium.com

View story at Medium.com

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