There is an old charm to the old world – very difficult to describe it, its something you feel. Its hidden deep and many a times marked by the dogmas of hindrance, inertia, not giving in however once these are set a side you find a deep aroma of peace, love, warmth, compassion, nostalgia and attachment – my growing up years in smaller cities & working in rural areas have given me something to cherish forever.
It is very different from the modern world where everything is out in the open & too much expressed or exposed where kids grow up too soon & know everything too well before they should.
It is a world where kids like Swami grow up – oblivion to the real world and only worrying about their mango trees, summer holidays & friends sprees. It is a world where kids truly dream in the night and wonder if that can be really achieved.
This world also has tough times and especially has tough people, situations and heartbreaking/disillusioning/dark phases. But that is how a true person of matter is made.
It is a beautiful world where trees are green, birds & butterfly fly free, rain,heat,winter come in shared proportions where a smile is met with a genuine smile and a Hi with a courteous Hello.
It is a Good World My Friend.
Dedicated to my Mom, Dadi & Naniji – who taught me how to appreciate the beauty of those little things.
(Just thought of this while going through Pandeymonium – autobiography of Piyush Pandey & especially his childhood chapter, the only person I feel truly knows Marketing in Indian Consumer Commercial Space)