We kids of 90s and young working consumers of 2010s..

We, kids born in late eighties, were lucky to be born in an era where the economic independence was ushering in and hence we have seen the likes of McDonald’s, Dominoz coming into our lives when we kids used to bargain eating there with our parents.
More importantly we have luckily lived our lives before mobile phones and internet became irreplaceable items in our lives. We valued our family times,festivals, meals,gully cricket, once in a year visit to restaurant and movie theatre.
Summer vacation was about visiting our maternal grandparents home.

We were kids who are now in late 20s and hence growing into the main force of work as well as consumer force.
Our parents have been mostly govt officials and we have spent our lives with limited resources and small houses with verandah, gardens mostly govt quarters.

We have seen the struggle side of our & our parents’ lives yet we were decently provided for food, clothes,games and yet there was intense pressure on us to perform and do well in studies. Only way we could exceed in life and secure ourselves was through studies.

We also did that whatever best we could, as a result you see the big IT force being developed and now the startup force growing. We were expected to behave ourselves and work hard on all subjects, go through the grind. The topics of relaxation, laid back, take it easy, etc. were alien to us till we got our feet on the ground on our own. We were not given pocket money and were expected to come back home straight after school,college.

Today’s kids are so different, though they are smarter, sharper, more aware.. I feel they lack intent to exceed.

Time will tell more..


5 thoughts on “We kids of 90s and young working consumers of 2010s..

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  1. As a kid of the fifties often I think that I was lucky to be born in that era. Life after the WW2 was much simpler and basic. People were more humane, friendly and less materialistic. Most important the world was a secure place as terrorism didn’t exist, crime was rare, drugs unheard of and little kids could play alone in streets without fear that something nasty would happen to them. Moreover family life was very strong. Yes nowadays we have many things such as computers, internet, easy travel everywhere, wide screens TV and so on and huge supermarkets selling exotic foods from all over the world, but though people have a lot they don’t seem to appreciate anything anymore. They have become selfish, greedy and alienated from each other. For sure medicine has advanced and many illnesses can be cured, but there is also a lot of paranoia, loneliness, depression and other mental illnesses that didn’t exist then or were very rare in spite that most people had very little.

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